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PLEASANTON, CA -- (Marketwired) -- 09/11/13 -- ServiceMax, the leading field service management solution for a new era of business, announced its speaker lineup and final programming for its upcoming Maximize conference, which will be held from October 2-4 in San Francisco. The fourth annual event will offer the most customer-led sessions ever, including presentations by GE, Coca-Cola Enterprises, Tyco and Luminex.

The ServiceMax Maximize 2013 agenda will also include an extensive program of ServiceMax product sessions and a special industry analyst keynote by John Ragsdale of analyst firm TSIA. Ragsdale will share real-world examples of companies and innovators who have transformed field service into powerful, strategic organizations.

"Flawless field service is the future we imagine for each and every ServiceMax customer, and everything we do as a company is geared toward achieving that goal," said Dave Yarnold, CEO of ServiceMax. "Maximize is a rare opportunity for field service professionals to network, share successes and lessons, and be recognized for their work during one of the most transformative times our industry has seen."

Event Information:
What: Maximize 2013, ServiceMax's 4th Annual Customer Summit
When: October 2-4, 2013
Where: The Westin St. Francis, San Francisco, CA
Registration: https://www.regonline.com/Register/Checkin.aspx?EventID=1249526
Agenda: http://www.servicemax.com/maximize/agenda.html

ServiceMax will also offer a Discovery Track at Maximize 2013 on October 3rd where prospective customers will have the opportunity to learn more about ServiceMax and hear real success stories from ServiceMax customers. Prospects can register here for this free half-day event: http://servicemax.com/maximize/discovery.html

About ServiceMax
There are more than 5 million field service technicians in the United States alone, yet today there's no standard technology for managing the way companies of all types and stripes empower them to truly delight their customers in the field. ServiceMax is changing that. We're rethinking field service and delivering on the promise of cloud and mobile software, powering a new era of field service experiences for our customers' customers. The impact of ServiceMax is simple: lower costs, greater efficiency, happier customers; all while increasing revenue. Based in Pleasanton, California, we are a company of innovators, thinkers and doers who care passionately about changing the world of field service. To learn more, please visit www.servicemax.com.