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BOSTON, MA -- (Marketwire) -- 04/04/12 -- Lexalytics, Inc. (www.lexalytics.com), a leading provider of text and sentiment analysis software, today announced that its technology powers Bitly's new Reputation Monitoring service introduced with the release of Bitly Enterprise 2.0.

Among other benefits, Bitly's new social media monitoring service helps companies identify potential threats to their brands so that they can take action before damage is done. It also helps companies enhance their brands by identifying opportunities to shape discussions around relevant hot topics early, before the discussion spreads.

"With our new monitoring service, companies are able to respond to social content that impacts their brand much more quickly and proactively," said Peter Stern, CEO, Bitly. "Not only will the system identify topics about to go viral, the service also indicates whether the tone of the content is trending positive or negative -- it will even send alerts if a sudden shift in sentiment occurs."

Bitly is the largest link-sharing platform on the web, with over 8 billion clicks on bitly links each month and 80 million new links created each day. Bitly Enterprise 2.0 provides Fortune 1000 companies with a complete picture of their social distribution, as well as actionable insights that help companies grow site traffic and revenue -- all from a single dashboard.

In private beta since November and released earlier this year, Bitly Enterprise 2.0 includes Bitly's powerful new monitoring service based on Lexalytics' sentiment analysis technology, Salience. Salience is an advanced, multi-lingual text analysis engine developed by Lexalytics and solely offered as an OEM product. It is currently integrated into a wide range of Big Data analytics systems for business intelligence, (social) media monitoring, reputation management, automated trading, survey analysis, customer satisfaction and more.

"There's no question social media can have a significant impact on a company's reputation to the point that it can affect sales and the company's stock price or valuation," said Jeff Catlin, CEO of Lexalytics. "Bitly Enterprise 2.0 is at the cutting edge of reputation management and is an invaluable tool for companies in a world that is increasingly social. It is also a great example of the growing importance of effective text analysis and the types of innovative applications that can be built on top of Salience."

About Lexalytics, Inc.
Lexalytics, Inc. is a software and services company specializing in text and sentiment analysis for social media monitoring, reputation management and entity-level text and sentiment analysis. By enabling organizations to make sense of the vast content repositories on sources like Twitter, blogs, forums, web sites and in-house documents, Lexalytics provides the context necessary for informed critical business decisions. Serving a range of Fortune 500 companies across a wide spectrum, Lexalytics partners with industry leaders such as Bitly, Endeca, Thomson Reuters, Radian 6 and TripAdvisor to deliver the most effective sentiment and text analysis solutions in the industry. For more information, visit http://www.lexalytics.com. Lexalytics also provides expert commentary on text and sentiment analysis on its blog and Twitter via @Lexalytics.