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NEWTON, MA -- (Marketwire) -- 04/06/12 -- As the industry makes plans to gather in less than two weeks at the ITEX National Expo & Conference in Las Vegas, attendees will find new technology to make networking even easier. ITEX, in conjunction with mTribeApps, has introduced the first ever ITEX Mobile App, an interactive, free and downloadable smartphone application designed to enhance the tradeshow experience and provide valuable ITEX information on the go. Also, attendees will have the opportunity to interact with fellow attendees and exhibitors using ITEX Connection, a tool developed by ARI, the event's registration vendor.

Available for download in the Apple iTunes store and Android market by searching "ITEX Show," the ITEX Mobile App will provide attendees, exhibitors and prospects all the information they'll need about ITEX at their fingertips. Create a personal schedule of the conference sessions you're attending, mark the exhibitors you'd like to meet with the interactive map, plan your time in Vegas with local attractions and restaurants, and more. ITEX anticipates more than 50% of exhibitors and attendees to download the app and utilize its powerful features:

• Learn: Personalize your conference schedule. Chart your visit to the Expo Floor. Take notes. Users can add sessions to their agendas and map their Expo route directly from their smartphone, even before arriving to the show
• Network: Connect with speakers, exhibitors and attendees. Participate in the social using the #itex12 hash tag; connect with colleagues on LinkedIn as you meet them at the show, upload videos to YouTube and more!
• Succeed: Collect connections, products and presentations on your device. Follow up. Share with your teammates.

"Mobile smartphones and the next generation native apps on them are becoming the primary 24/7 user interface for all personal and professional communication and interaction between people, groups, services, products and brands," says Wendy Loew, Group Director, ITEX Expo & Conference. "We are happy to be working with mTribeApps to provide our attendees and exhibitors with a quality app as a valuable resource to maximize their time spent at ITEX."

Additionally, with ARI, the event's registration vendor, ITEX has launched ITEX Connection to allow attendees and exhibitors to make the most of their time at the event by setting up appointments and meetings ahead of time. Once registered for the event, attendees and exhibitors will receive log-in information for the ITEX Connection. Once logged in, attendees and exhibitors can use this online tool to begin to network and schedule meetings before arriving on site. This quick and easy-to-use tool allows participants to search for and communicate with other registered attendees and exhibitors, find new business contacts, or re-connect with industry colleagues by using the flexible search engine.

"We are pleased to offer our dealers, resellers, distributors, VARs, vendors and OEMs an easy way to plan out their valuable time at ITEX. These industry professionals take time away from the office to network, see new products and meet with colleagues. We encourage those who have registered to download the ITEX Connection to better achieve their goals," said Sand Sinclair, ITEX Conference Director. "We have also planned several exciting special events where people can meet and share a casual environment to conduct business. While at the show, these networking events are the perfect opportunity to plan to meet in person."

Special Events Include:

• Perfect Image Awards Ceremony: Wed, April 18, 3:00 pm, imageSource Live Theater on the Expo Floor
• Welcome Reception: Wed, April 18, 5:00 PM - 6:00 PM, Mirage Events Center Foyer
• Networking Breakfast: Thurs, April 19, 9:00 AM, Expo Floor
• imageSource Live Theater: new Show Feature offering FREE education from credible sources
• Concurrent Events include the Compass Sales Summit, NPRN Annual Meeting, MPSA Reception and the IBPI Annual Member Meeting.
• Stay Connected Internet Zone: Expo floor, Booth #339
• Grand ITEX Giveaway 2.0: Wed, April 18, 3:30pm and Thurs, April 19, 12:30 pm, imageSource Live Theater, Expo Floor

The ITEX Mobile App is available for download in the Apple iTunes store and Android market by searching "ITEX Show" or by clicking the links below:

• For Apple: http://itunes.apple.com/us/app/itexshow/id512063167?mt=8
• For Android: https://play.google.com/store/apps/details?id=com.mtribeapps.itex2012

The ITEX Connection is available for download at: https://web1.accureg.com/ITEX12_prod/accumatch/SchedLogin.asp

PRODUCED AND MANAGED BY:
ITEX 2012 National Expo & Conference, the largest North American trade show in the imaging channel, will be held Wednesday, April 18 and Thursday, April 19, 2012 at The Mirage Hotel in Las Vegas, NV. ITEX National Expo & Conference is produced and managed by Questex Media Group LLC, a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. www.itexshow.com

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