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SAN FRANCISCO, CA -- (Marketwire) -- 08/20/12 -- InstallAware NX, launching Friday this week, is the only strategic alternative to InstallShield, having established a decade long track record of being the first software installer to support Microsoft's new technologies. InstallAware is the software developer's assurance of effortlessly surfing wave after wave of accelerating changes in the Windows eco-system.

Software installed by InstallAware NX is optimized for the controversial new Windows 8 Start Screen. Other installers litter the new Start Screen with shortcuts, which can no longer be grouped together in meaningful folders. Only InstallAware NX is capable of removing unwanted items from this list. InstallAware NX may also mark any shortcut with the "Run as Administrator" setting, necessary for legacy Visual Basic applications which many enterprises rely upon, marking yet another industry exclusive.

InstallAware NX includes a brand new ASP.NET web automation interface, letting software developers produce web sites which build and deliver customized installers, all in response to user clicks on a web page. ASP.NET web automation completely eliminates traditional integration steps which have to be performed manually, and at extra cost -- software bundles with dynamically updated business rules are an ideal use case of this new technology, made possible only with InstallAware NX.

InstallAware NX supports the new ISO/IEC 19770-2:2009 standard for software identification tags, enabling software compliance efforts, also referred to as "software self-instrumentation." InstallAware NX helps software developers obtain the coveted "Designed for Windows 8" logo, automatically code-signing all binaries being packaged in a setup -- thus meeting the new Microsoft logo program requirement. InstallAware NX also adds support for XML XPath queries, another important industry standard.

Among the language innovations offered in InstallAware NX are "For Each...Next" loops, editor bookmarks, and building setups directly as MSI files. Setup projects created by developers using InstallAware NX may now be promoted to template projects for maximizing code re-use. A new .NET Plug-In Bridge helps developers build InstallAware plug-ins from managed code.

The free edition of InstallAware NX integrates with the newly released Visual Studio 2012, automatically building setups from any existing Visual Studio 2012 solution. InstallAware NX may also be used to instantly build any setup project as an App-V application virtualization package, at 1/5th the cost of rival InstallShield's App-V offering. InstallAware NX also includes an App-V Viewer, which is completely unavailable with InstallShield.

"InstallShield are referring to themselves as the Gold standard for Windows software installations, and I suppose that makes us the Platinum," says Sinan Karaca, Founder of InstallAware. InstallAware was named a "Leader of the Software Development Industry" this year in the SD Times 100 list.

About InstallAware Software

InstallAware Software, founded in 2003, is a software development company focused solely on state-of-the-art software installation tools that offer the highest compression ratios and bullet-proof installations. InstallAware NX is available in multiple editions, including a free edition for Visual Studio developers. Fully unrestricted 30-day trial downloads and more information is available at www.installaware.com.

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