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VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/09/12 -- Simba Technologies Inc. - industry's choice for standards-based relational and multi-dimensional data connectivity on in-memory, cloud and big data - celebrates ODBC's Platinum anniversary and Microsoft's introduction of Windows 3.1 20 years ago. In 1992, Simba partnered with Microsoft to co-develop to original Open DataBase Connectivity (ODBC) specification. The world's first ODBC driver, SIMBA.DLL, was included in Microsoft Windows and standards-based data access was born. Today, ODBC continues as the de-facto, standards-based data access interface for Relational DataBase Management Systems (RDBMS).

"Few technologies stand the test of 20 years, and even fewer continue to be at the forefront of innovation," said George Chow, Simba's CTO. "Simba's ODBC driver technology is widely popular and used by software vendors to provide connectivity to the BI tool of their choice, for seamless data analysis and reporting."

As a co-developer of the original ODBC specification and as today's leading provider of ODBC driver technology, Simba is the expert in ODBC. In 1993, the company was the first to introduce an ODBC Software Development Kit (SDK) to build custom ODBC drivers to unlock the world's non-standard relational data. Since then, its ODBC SDK has been the staple ODBC toolkit for Independent Software Vendors (ISVs) for the past 20 years. Many companies, such as Teradata, Aster Data and Rainstor, have used Simba's ODBC SDK to build custom ODBC drivers connecting front-end Business Intelligence (BI) tools to back-end data sources.

ODBC drivers enable users to use standard-compliant BI applications of their choosing to seamlessly gain direct data access for analysis and reporting. By using an ODBC driver, companies gain maximum operability and access to data sources from different vendors, BI applications and platforms, such as Microsoft Excel, Tableau, Alteryx, SAP BusinessObjectives, and many others. Data connectivity is enabled by the ODBC driver, regardless of the RDBMS handling the data. The purpose of the driver is to translate the application's data queries into commands that the RDBMS understands.

"Simba is uniquely positioned in the market, and considered within the industry to be the leading independent expert in data connectivity and ODBC technology," said Chow. "Since we pioneered ODBC with Microsoft in 1992, we continue to lead innovation today with enabling technology for advanced data consumption - including consumption for emerging Big Data technologies like Hadoop/Hive - by providing native interfaces with existing BI tools."

Cloud computing and Big Data are revolutionizing how organizations use data to produce information. Simba's latest foray with ODBC has been in developing an ODBC driver for Hadoop/Hive Big Data sources. Simba's ODBC 3.52 driver for Hadoop/Hive distributions enable users to directly access and analyze their Hadoop-based data for fast, accurate and actionable business intelligence, while using the BI tool of their choice.

For more information on ODBC, visit: http://www.simba.com/odbc.htm

About SimbaEngine ODBC SDK

SimbaEngine ODBC SDK makes building a custom data driver or data provider for either a SQL or a NoSQL data source quick and easy. The toolkit includes comprehensive documentation and an array of sample data drivers that developers can use as a starting base - all of which is backed by Simba's acclaimed engineering-level technical support. Using the ODBC SDK, Independent Software Vendors (ISVs) can build an ODBC driver, a JDBC driver, an ADO.NET provider or an OLE.DB provider in just a few days.

SimbaEngine SDK provides a complete, open framework from which you can quickly implement a custom data driver for your SQL, legacy, non-relational or proprietary data store. SimbaEngine ODBC SDK provides 99% of the code required to build Unicode compliant, custom ODBC 3.52 data drivers and Type 3 or Type 4 JDBC data drivers, as well as Microsoft-standard ADO.NET data providers and OLE DB data providers. The toolkit fully supports both 32-bit and 64-bit client and server components for the utmost deployment flexibility. SimbaEngine ODBC SDK also includes a full SQL engine for use with NoSQL data stores. Implementations fully support IPv6, as well as data encryption using libraries like OpenSSL.

Simba offers all the components, including the SQL engine, in a single package with one simple fee. SimbaEngine ODBC SDK is ideally suited for ISVs that wish to add standards-based data connectivity to their products, opening up access and data analysis for their customers through popular BI and reporting applications.

For more information on SimbaEngine ODBC SDK, visit:

http://www.simba.com/odbc-sdk.htm

For a free evaluation download of SimbaEngine ODBC SDK, visit:

http://www.simba.com/evaluate-odbc-sdk.htm

About Simba Technologies Inc.

Simba Technologies (http://www.simba.com) is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba's data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like SAP®, Microsoft®, Oracle®, Infor® and Teradata®.

Company and product names are trademarks of their respective owners.

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