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SANTA CLARA, CA -- (Marketwire) -- 08/23/12 -- Flash Memory Summit 2012 -- Pure Storage, the all-flash enterprise storage company, announced today that the Pure Storage FlashArray, powered by the Samsung PM830 SSD, was selected by the Flash Memory Summit as a 2012 Best of Show winner for Most Innovative Flash Memory Enterprise Business Application. Pure Storage and Samsung Semiconductor were honored at an evening reception at the 2012 Flash Memory Summit Awards on August 22nd.

The annual awards recognize innovative flash memory-based products and solutions, and how they are used in the marketplace. A panel of industry experts evaluated each nomination against the following criteria:

• Distinctiveness of application, technology, or product
• Central use of flash memory as a solution or innovation
• Technical and business significance to the general marketplace

"The Flash Memory Summit Awards Committee is always looking for the next killer app of flash memory. Pure Storage has hit a home run with their FlashArray, powered by Samsung Semiconductor's PM830 SSD," said Jay Kramer, Chairman of the Awards Program and President of Network Storage Advisors Inc. "Enterprises dream of virtualizing 100% of their IT applications and the Pure Storage/Samsung solution delivers on that vision and then some."

The Pure Storage FlashArray delivers all the performance of flash at less than the price of disk, and it is the industry's first enterprise class all-flash storage array that is production-ready and priced at $5-10/GB. FlashArray is 10x faster, 10x more space and power efficient, and radically simpler to manage, all at less than the price of performance disk. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing.

"We're thrilled that the FlashArray has been recognized as Best of Show 2012 by the Flash Memory Summit Awards Committee," said Scott Dietzen, CEO at Pure Storage. "Flash memory is revolutionizing data centers and enabling businesses to reach new levels of performance and productivity. Our mission is a simple one: to put all-flash storage within the reach of every enterprise. Pure Storage uniquely eliminates the cost barrier to the broad adoption of flash. With the FlashArray every enterprise and service provider can get flash's performance, power/space efficiency, and reliability, for less than they are currently spending on disk arrays."

For a complete list of all the Flash Memory Summit Best of Show awards winners, visit www.flashmemorysummit.com.

About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

About Flash Memory Summit
Flash Memory Summit is the only conference dedicated entirely to flash memory and its applications. It is intended for system designers, technology and financial analysts, IT professionals, hardware and software engineers, product marketing and marketing communications specialists, and engineering and marketing managers. It features forums, half-day tutorials, paper and panel sessions, and expert tables. Subjects include a wide range of consumer and data center environments including enterprise storage system applications, consumer mobile products, PCs/servers, product design, caching methods, storage software, new flash related technologies, flash industry market research, flash testing and security. The Summit also includes exhibits of the latest products and product awards. For more information, visit www.flashmemorysummit.com.

About Conference ConCepts, Inc.
Founded in 1994, Conference ConCepts is a full-service professional conference and association management company that provides extensive capabilities in all aspects of technical conference management. Conference ConCepts develops and produces events both on its own, and in partnership with associations, corporations, and publishers. The skill sets of the company's employees and contractors, representing over 200 cumulative years of experience, enables Conference ConCepts to offer clients a choice of services, ranging from assistance with a single aspect of a conference to the complete development and administration of a full-fledged "turnkey" event. For more information about Conference ConCepts, visit: http://www.confconcepts.com

Connect with Pure Storage:
Read the blog: http://www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage

The Pure Storage and "P" logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

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