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SAN FRANCISCO, CA -- (Marketwire) -- 09/11/12 -- Mashery, the leading provider of API management platforms and API strategy services, announced today that the popular annual Business of APIs (BAPI) conference, the premier global forum for API experts and professionals, will return to San Francisco (October 2), New York (October 17) and London (November 6).

In the strongest year to date for API growth, BAPI 2012 will bring together top minds and innovators in API use, from industries such as retail, media, telecom, financial services and data services, to engage in lively conversation about using APIs to create competitive advantage in business today. Each half-day agenda will feature talks and panel discussions to help enterprises and growth companies understand best practices for adopting APIs to accelerate partnerships, innovate and become more agile in today's market.

Speakers include leading experts from companies such as Best Buy, Coca-Cola Enterprises, ESPN, GetSatisfaction, Gust, Intuit, Klout, Personal, The New York Times, Twilio and USA TODAY. Sessions will include topics such as: using APIs to shrink time-to-market for strategic initiatives, powering partner ecosystems with APIs, creating enterprise-wide agility through APIs, extending affiliate networks through APIs, wisely engaging developer communities for business development, and determining measurable return on API investment (ROI).

EVENT: BAPI SAN FRANCISCO

• Date/Time: Tuesday, October 2, 2012, 1:00pm - 6:00pm
• Location: The Julia Morgan Ballroom, Merchants Exchange, San Francisco, CA
• REGISTRATION: http://sfbapi12.eventbrite.com/

EVENT: BAPI NEW YORK, HELD IN CONJUNCTION WITH THE PIVOT CONFERENCE

• Date/Time: Wednesday, October 17, 2012, 1:00pm - 6:00pm
• Location: 360 Degrees, New York, NY
• REGISTRATION: http://nycbapi12.eventbrite.com/

EVENT: BAPI LONDON

• Date/Time: Tuesday, November 6, 2012, 1:00pm - 6:00pm
• Location: Altitude 360 - 29th Floor (Millibank Tower), London, UK
• REGISTRATION: http://londonbapi12.eventbrite.com/

"The [BAPI] conference attracted a few hundred attendees to the Julia Morgan Ballroom in San Francisco, a secondary venue to the enormous Moscone Center across town where Oracle OpenWorld is staged," said Charles Babcock, Editor at Large, InformationWeek. "The future of many businesses may lie as much with the focus of the little conference as with the big one."(1)

For more information including event details and 2012 speaker lists, visit the Mashery BAPI Conference 2012 site at apiconference.com.

Media interested in attending the event should contact press@mashery.com to confirm participation and coordinate registration.

About the Business of APIs Conference
Now in its sixth year, the BAPI Conference is the only global event dedicated to the quickly growing importance of APIs to partner, scale and innovate. Each year, BAPI brings together top thinkers and innovators from global brands in the retail, media, financial and data services industries for a compelling dialogue on best practices, and to advance the API movement in the coming year.

About Mashery
Mashery, the world's leading provider of API Management technology and services, helps power 50,000 apps for more than 150 top brands -- including USA TODAY, Comcast, Hoover's, Klout, Associated Press, Rdio and Expedia. Mashery helps companies build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs, from crafting API platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 160,000 developers. Mashery was founded in 2006.

(1) http://www.informationweek.com/development/tools/dos-and-donts-of-api-development/231700282

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