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NEW YORK, NY -- (Marketwire) -- 09/17/12 -- OpTier, the leader in Application Performance Management (APM) and providing end-to-end Contextual Transaction Data, analyzing billions of transactions per day, today announced OpTier Big Data Analytics (BDA), a revolutionary product that changes the game for companies who are inundated with unprecedented volumes of Big Data.

"Through 2015, 85 percent of Fortune 500 organizations will be unable to exploit big data for competitive advantage," said Gartner, Inc. in its "Predicts 2012: Information Infrastructure and Big Data" report published in November 2011. A major reason for this is that it is extremely time-consuming and expensive to cleanse, normalize and infer data relationships through statistical modeling. That time can be not only reduced, but eliminated if contextual Big Data software is employed to capture Big Data with context, generated from transactions at the time of execution.

With OpTier BDA, companies can reduce the time and costs spent on analytics by 50-90% because OpTier's business transaction-based platform enables immediate, real-time analysis of data that are already in context.

OpTier BDA tracks and analyzes billions of transactions each day. Its patented Active Context Tracking (ACT™) technology tracks every interaction from the end-user, through the data center, through the cloud, with very low overhead. It stores each transaction in the context of the business activity such as make payment, search, or purchase, how well it performed, who initiated it, where the user was located, and more. The new product stores Big Data in a Cassandra database, adds new free form analytics that includes any 3rd party data integration and easy custom executive views.

"Big Data is becoming a source of innovation and deep enterprise insight," said Shawn Rogers, vice president of Research at Enterprise Management Associates. "OpTier's new Big Data Analytics offering addresses the challenges of handling this high volume data by organizing it contextually and quickly making it available to key stakeholders. OpTier's focus on fast, accurate, quality information is fueling the analytic demands of its clients."

"Big Data is only going to get bigger! Companies need to rethink how they are going to analyze their data and moreover the contextual nature or value of the data they collect," said Mark Thompson, CEO of OpTier. "The alternatives to contextual data are complex, slow, and expensive because they have to infer or guess at the relationships and interdependencies -- the who, what, where, information associated with a transaction. However, if you are already capturing business data in context, as OpTier does, you can literally eliminate the guesswork and quickly take advantage of your Big Data."

OpTier BDA offers CMOs, business executives, BI architects and business analysts data that are already in context as opposed to having to connect data from various silos to answer questions such as:

• How are my current customers behaving?
• Where is my highest revenue-generating business location?
• If my application is performing poorly on the Web, what impact does that have on my Call Center?
• How are the customers behaving on existing applications when using a mobile device vs. a tablet or desktop?
• Given my budget, which IT investment will have the largest impact on revenue?
• What improvements in IT performance will have the greatest impact on reducing the churn of high value customers?

Availability
OpTier BDA is available immediately - click here for information or call (212) 679-2700.

OpTier Bridges the Gap for DevOps, Business and IT with Business Context Analytics for APM
OpTier today also announced breakthrough Business Context Analytics in its OpTier APM 5.0 product based on OpTier's proven transaction-based approach to APM. (Editors, please see press release titled "OpTier APM 5.0 Combines Real-time Business Analytics, Transaction Context and Dynamic Deep Diagnostics in a Simplified, Single Solution," dated Sept. 17, 2012.)

About OpTier
OpTier, headquartered in New York, is the leader in end-to-end contextual transaction data, analyzing billions of business transactions per day. With big transaction data in its DNA, OpTier has given the market an award-winning Business Transaction Management platform, an industry leading Application Performance Management (APM) solution, and a technology that drives transformational initiatives: Cost Reduction, Business Growth, APM, Mobility and Cloud & Virtualization. This actionable intelligence provides Global 1000 customers such as Deutsche Bank, Frontier Communications, Morgan Stanley and O2, insights that drive business growth, operational productivity and customer satisfaction. For more information, visit www.optier.com.

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