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WELLESLEY, MA -- (Marketwire) -- 09/18/12 -- THINKstrategies, Inc., a leading strategic consulting company, today announced that the second annual Cloud Channel Summit will be held on Monday, November 5, 2012 at the Computer History Museum in Mountain View, California, and that the event will bring together senior executives from leading Cloud Computing companies and key channel organizations to discuss strategies for building successful partnerships in the Cloud.

The purpose of the Cloud Channel Summit is to provide a valuable meeting place for channel and partner development executives to share industry best practices and establish new business relationships. In addition to THINKstrategies, the Cloud Channel Summit is being hosted by the Cloud Computing Showplace and Rising Tide Media.

"In order for the cloud computing marketplace to continue to grow, leading cloud vendors must enlist a broader set of channel partners to enhance their solutions to address the unique needs of specific geographic and vertical markets," said Jeffrey M. Kaplan, managing director of THINKstrategies and founder of the Cloud Computing Showplace. "Channel organizations must also learn how they can re-invent their role to create stronger, more profitable relationships with their customers. The Cloud Channel Summit will help channel and business development executives from Cloud vendors, value-added resellers (VARs), independent software vendors (ISVs), systems integrators (SIs), hosting companies, and other service providers achieve these goals."

Key topics to be discussed at the Cloud Channel Summit include:

• Winning channel programs -- what's working and what's not?
• How to build and leverage a cloud ecosystem
• Understanding cloud vendor/channel partner roles and relationships
• The economics of a winning cloud partnership
• Building collaborative sales and support models
• Channel/partner success stories

Who: Key executives from Google, IBM, Oracle, Salesforce.com, SAP, Iron Mountain, Tech Data and other leading Cloud companies and channel organizations will speak and are sponsoring the Summit.

What: The Cloud Channel Summit

When: Monday, November 5, 2012, 8:30 a.m. - 5:30 p.m. followed by a reception until 7:00 p.m.

Where: Computer History Museum, 1401 North Shoreline Boulevard, Mountain View, California

Contact Jeff Kaplan if you would like to learn how your company can participate in the Cloud Channel Summit as a speaker or partner. Contact Marc Sternberg if you would like more information about sponsorship opportunities. Details are also available on Twitter @CloudSummits.

About the Cloud Channel Summit
The Cloud Channel Summit is a part of the 2012 Cloud Innovators Summit executive forum series aimed at helping corporate decision-makers better understand how they can leverage the latest cloud innovations to satisfy their business requirements and achieve their business objectives. The other forum in the series, the Cloud Analytics Summit, was held on April 25 this year. The goals of the Cloud Channel Summit are to foster greater communication about the channel opportunities in the cloud computing market; give major cloud vendors a venue where they can demonstrate that they are channel-friendly and discuss the business benefits of their channel programs; give channel companies an opportunity to learn about industry best practices and the channel programs being offered by the leading cloud vendors so they can capitalize on these new market opportunities; and provide an important networking opportunity for corporate executives and channel managers to interact and learn about what's working and not in the rapidly evolving cloud marketplace.

About THINKstrategies
THINKstrategies is a strategic consulting company, founded in 2001, to help clients capitalize on the migration of the technology industry from a product-centric to a services-driven business model. THINKstrategies is the only consulting firm dedicated to helping enterprises make better sourcing decisions, IT solution providers make better marketing decisions, and venture investors make better investment decisions to capitalize on the business benefits of today's on-demand services, including cloud computing, software-as-a-service (SaaS), and managed services. Click here to learn more about us.

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