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VANCOUVER, BC -- (Marketwire) -- 09/18/12 -- Indicee Inc. ("Indicee"), the leading cloud business intelligence platform, today announced that Cars.com and Food Perspectives Inc. ("FPI") have deployed Indicee Analytics via the AppExchange, the world's most popular marketplace for social business apps. Companies can analyze interactions, identify trends and highlight key contributors on Salesforce Chatter, the leading enterprise social network. By analyzing social interactions, companies are able to increase adoption, participation and harness great business value from enterprise social networks.

Indicee Analytics® is immediately available for test drive and deployment on the AppExchange at http://appexchange.salesforce.com/listingDetail?listingId=a0N30000008ZVJzEAO

"Almost 50% of our employees are using Chatter, not only to communicate but also to deliver information across the enterprise," said Larry Hall, Product Manager CRM of Cars.com. "Once we integrated Indicee, we could immediately see who was using Chatter on a daily basis, the growth of conversations and what tags were trending the highest. Now we can get granular with the internal and external conversations and use this intelligence to drive campaigns and business direction."

"Indicee has provided a fantastic window into our organization's Chatter activity. Some of the things that we have learned through Indicee confirmed our previous suspicions," said Carlos Villalpando, VP of Operations & Information Technology, FPI. "We now know we have had an 85% usage rate for the last 3 months, which is great. With Indicee, we gain a ruler that we can use to measure our campaigns, go back and create new campaigns with empirical data and then measure their effectiveness."

"We're delighted that companies such as Cars.com and Food Perspectives are getting deeper insights into their businesses thanks to Salesforce Chatter and Indicee Analytics. These are two great examples of enterprises that are making their business processes social and getting real value from it," said Mark Cunningham, CEO & Founder, Indicee. "Working with Cars.com and Food Perspectives showed us how important it is to not only measure Chatter adoption rates but also extract broader business intelligence through metrics around tags, mentions and group activities."

The Power of Social
Indicee Analytics brings critical insight into interactions between employees, partners and customers. Tightly integrated with the Chatter API, it is a purpose-built analytics app that is designed to extract, report and visualize all key metrics within the enterprise social network and deliver them directly into the Salesforce user dashboard. Now, companies are able to:

• Measure and improve adoption rates
• Drive collaboration between groups and employees
• Effectively take their "social pulse"
• Leverage key contributions and influencers and
• Unlock business value

About the Force.com Platform and AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com's AppExchange.
Salesforce, Dreamforce, AppExchange and others are trademarks of salesforce.com, inc.

About Indicee
Backed by Granite Ventures and Yaletown Ventures, Indicee's cloud business intelligence (BI) platform was built from the ground up by industry visionaries from Crystal Services and Business Objects. The team's mission is to put BI into the hands of business users who are currently prevented from getting to the information they need by overly complex, IT-led software.

By leveraging the power and agility of the Indicee platform, the team is transforming the way BI is designed and delivered through a series of extensible analytics apps for the enterprise, and the "Powered by Indicee" partner program; the first, true white-labelling program for cloud-based analytics of its kind.

For additional information, go to http://www.indicee.com or follow Indicee on Twitter @indicee.