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NEWTON, MA -- (Marketwire) -- 09/18/12 -- Is it possible to guess or predict exactly when a company will process its three billionth email address? A $3,000 scholarship will be awarded to the individual or team who comes the closest to figuring it out.

Even the owners of FreshAddress, Inc., a leading email database services provider and sponsor of the competition, don't know when the big moment will hit at their firm. All they can say is that the guestimate is sometime during the month of September or October. A lucky entrant or team who guesses correctly or devises the successful predictive model that comes the closest to calculating when the Newton, Massachusetts-based firm will reach this milestone without going past the actual time will win.

Interested parties may get more information and enter the competition at freshaddress.com/3billion, where you will see three months' history of email address processing data. Then you will be left to your own devices to guess or figure out the exact time when FreshAddress will hit 3,000,000,000 email addresses processed.

Given the variability in the number of records FA processes on a monthly basis, which typically ranges from 25 million to 150+ million, accurately predicting the timing of the 3 billionth record processed is almost as difficult as developing mathematical strategies to consistently beat casinos at the game of blackjack. That's why FreshAddress's CEO, Bill Kaplan, the former founder and leader of the MIT Blackjack Team, which gained notoriety in the smash movie, 21, and the best-selling novel, Bringing Down the House, thought the 3 Billion Competition would make for an interesting challenge.

"Comprehensive statistical and regression analyses are critical inputs to the development and optimization of successful marketing strategies," said Kaplan. "Encouraging individuals to practice and hone their analytical skills, in the hopes of winning a $3,000 prize, helps keep the focus on watching 'every card that is dealt your way.'"

About FreshAddress:
FreshAddress, Inc., The Email Address Experts™, helps companies and nonprofit organizations build and update their email databases to maximize deliverability and revenues. FreshAddress offers a range of email database services including its SafeToSend™ Deliverability Solution, patented Email Change of Address (ECOA), Email Appending, and Postal Appending. Thousands of companies have entrusted their customer and donor databases to FreshAddress, including more than 20% of the Fortune 50 firms and many of America's leading nonprofit organizations. FreshAddress services are also offered through partner channels including ESPs, marketing agencies, data solutions providers, and list management and brokerage companies. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.