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REDWOOD CITY, CA -- (Marketwire) -- 09/20/12 --

Core News Facts:

• Bunchball, the pioneer and market leader in gamification, today announced a pilot program that will give qualified applicants a 30-day license to Nitro™ for Salesforce, an optimized version of Bunchball's acclaimed Nitro platform that uses game mechanics to trigger increased adoption and more productive use of the Salesforce platform.
• Selected as one of 14 offerings to be featured in Salesforce.com's redesigned Social Apps Showcase 2012 and winner of the AppQuest Best New App Award at Dreamforce 2011, Nitro for Salesforce shapes the behavior of users by applying the dynamics of competition and achievement through the use of goal-setting, real-time feedback, team competition, status and recognition. Nitro for Salesforce is ideal for organizations aiming to:
  • Increase adoption of recent Salesforce implementations
  • Drive more widespread and regular use of Chatter
  • Improve data quality and completion
  • Encourage more activities per user
• Applicants chosen to participate in the Nitro for Salesforce Pilot Program will receive a free license of the turnkey solution, which includes:
  • 30+ out-of-the-box missions. The pilot version comes pre-configured with more than 30 missions based on standard Salesforce objects including Chatter, Leads, Tasks and Opportunities designed to drive adoption and increase sales performance.
  • Five custom missions. Because each Salesforce instance is unique, Bunchball will design and set up five custom missions geared at motivating specific behaviors through Nitro for Salesforce.
  • Tailored Rewards Store. The Rewards Store within Nitro for Salesforce provides a straightforward solution for tying points to value by allowing an administrative user to easily set up products and non-monetary rewards for which users can redeem points.
• Availability of pilot program licenses is limited. Salesforce customers can request a pilot license by emailing sales@bunchball.com and referencing the Nitro for Salesforce Pilot Program.

Quote:

Attributable to Joe Fisher, Vice President of Products, Bunchball
"Anyone looking to increase adoption of Salesforce within their organization, or wanting to encourage specific user behavior to improve sales performance and customer relationships, is a prime candidate for the Nitro for Salesforce Pilot Program. This is a rare opportunity to see up close the impact of gamification on an organization's Salesforce platform -- and to gain Bunchball's expertise in creating missions specifically customized to that organization's environment and business goals. We encourage Salesforce customers to act quickly to take advantage of this limited-time, limited-availability program."

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.