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MIAMI, FL -- (Marketwire) -- 09/25/12 -- Grass Roots, the leading provider of global employee recognition and channel incentive solutions launches phase one of their new website on September 24, 2012.

The new site was created to cater to expectations of online visitors. The website focuses on the essence of what our performance improvement company has to deliver, ie: motivation, recognition, incentives, rewards and the benefits of doing so.

The goal was to eliminate the clutter and deliver a clear, straightforward message: Grass Roots understands why organizations need to motivate, recognize, incentivize and reward the people with whom they work and has customized solutions for them. Grass Roots enables organizations to overcome the challenges in running a national or global program while helping them reach their financial goals.

The secondary goal is to demonstrate to visitors how Grass Roots solutions communicate and engage its users about its activities and benefits to continually stimulate their interest. Traditional and digital communications, including Social Media is possible and highly recommended for the long term success of any program.

"This new website will continue to evolve but it is certainly a step up from our previous 'store window.' Phase 2 will re-enforce our global authority, so stay tuned," said Tony Atkinson, Chief Executive Officer of Grass Roots America. "Its creation has been an exciting and energetic team collaboration, in which we have done a great job of bringing the Grass Roots vision to life."
For instance, our new site features an animated, informational video about our services as well as a fun "Meet the Team" section that reveals the individual personalities of our team.

To celebrate the launch of their new website, Grass Roots is giving away a Sony Reader via their Facebook page. Be sure to visit it.

About Grass Roots

Grass Roots, recognized for its global performance improvement solutions, helps clients achieve their business goals through innovative recognition, incentive and loyalty programs to engage and motivate employees, channel partners and consumers. Founded in 1980, Grass Roots is co-headquartered in Miami, London and Singapore and has an expanding network of offices in 27 worldwide locations with over 1,000 employees and five international customer service call centers. They synthesize their international scope and vision with their deep-rooted in-house knowledge of local legislation, cultural, business, and society to offer unparalleled global customized solutions that have a positive influence on attitudes and behaviors and are proven to drive employee engagement, brand recognition, loyalty, sales and productivity.

Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, VMware, Barclays Bank, Maxim and Halliburton. For more information, visit www.grassrootsamerica.com

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