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REDWOOD CITY, CA -- (Marketwire) -- 09/26/12 --

Core News Facts:

• Bunchball, the pioneer and market leader in gamification, today announced plans to bring its proven game mechanics to SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide.
• As part of a new technology integration agreement, Bunchball intends to develop an Integrated Nitro Solution built on Bunchball's acclaimed Nitro platform and specially optimized to enable out-of-the-box gamification of the SugarCRM suite, including Sugar Professional, Sugar Corporate, Sugar Enterprise, and Sugar Ultimate.
  • With expected availability in 2013 as a turnkey application directly from Bunchball and through the SugarExchange marketplace, the solution will feature pre-built presentation pages, pre-configured point economies, and an optimized admin console.
  • The effort will help enterprises increase adoption of CRM across the organization by motivating employees to make SugarCRM a part of their daily workflow.
• Unlike traditional CRM software that is focused on monitoring and managing, SugarCRM solutions are designed to enable everyone in the business who interacts with customers to be more productive, efficient, and ultimately, successful.
  • Recently, SugarCRM was named a leader in The Forrester Wave™: CRM Suites for Midsize Organizations, Q3 2012 report, published by Forrester Research, Inc. on July 10, 2012. Forrester noted SugarCRM's offering for its strong usability, as well as strong mobile support, and strong overall sales functionality.
• Bunchball's gamification solutions shape the behavior of employees, customers and learners by applying the dynamics of competition and achievement through the use of goal-setting, real-time feedback, competition, status and recognition.
  • Refined through more than five years of R&D and 44 releases, Nitro is the world's most advanced gamification engine. Nitro lets companies develop custom programs to engage audiences across any combination of websites, enterprise apps, social media pages and mobile experiences. It currently serves up to 70 million unique users and 2.3 billion actions each month.

Quotes:

Attributable to Clint Oram, CTO and co-founder, SugarCRM
"At SugarCRM, we work constantly with our broad partner and customer base on a uniquely collaborative approach to CRM. That philosophy also drives our effort to bring Bunchball's industry-leading gamification capabilities to the full SugarCRM suite. With Bunchball, SugarCRM customers will be able to rapidly create gamified CRM environments that engage users and keep them engaged. As a result, those enterprises can gain even more value from their Sugar deployment, so everybody wins."

Ken Jones, VP Corporate Strategy and Development, Bunchball
"Effective use of CRM platforms has become crucial to the success of today's enterprises, which makes widespread adoption of those platforms essential if companies are to realize their maximum potential. Across deployments that serve tens of millions of users, we've witnessed how gamifying CRM solutions with Bunchball keeps users moving toward a state of continuous adoption. Now we're excited to begin development on a gamification solution optimized for SugarCRM and powered by the Bunchball Nitro gamification engine."

ABOUT SUGARCRM:
SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM's market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.