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SEATTLE, WA -- (Marketwire) -- 09/26/12 -- SEOmoz, the leading industry provider of search engine and social optimization software, was named the winner of Marketing Innovation at the 2012 Washington Tech Impact Awards. Moz was distinguished out of more than 160 companies nominated and was recognized during the WTIA banquet in the Washington State Convention Center, where the event hosted over 250 Washington business leaders.

SEOmoz makes software for marketers with a focus on inbound channels including SEO, social media, content, and community. Their software combs websites to find errors or missed opportunities and then makes recommendations based on best practices. Their SEO techniques help websites rank higher on search engine results, thus driving more website traffic for clients. With a current roster of nearly 17,000 paying subscribers and a monthly web count of over two million visitors to its very vocal online community, the company is a leader in the optimization space. SEOmoz is continuing to expand and recently announced the acquirement of social media analytic platform, Followerwonk. They also made two major updates in August to Mozscape, SEOmoz's metric platform that crawls and indexes over 60 billion URLs.

"We're honored that Moz was named as a top innovator in Washington State among so many great companies," said CEO Rand Fishkin. "These awards are such a great way to showcase all of the effort we put in to making SEOmoz a distinguished leader in the industry."

The finalists, including companies such as Amazon Web Services, Microsoft, Skanska, Starbucks, and Apptio, were honored at an awards dinner at the Washington State Convention Center on September 25. Winners were selected by a panel of eight technology leaders from across the state.

For more information, visit: http://seattlebusinessmag.com/seattle-event/tech-impact-awards-2012

About SEOmoz

SEOmoz is the industry's most popular provider of search engine and social optimization software, easy-to-use tools and tutorials enabling businesses of all sizes to grow their traffic in the areas where people search most. The company is powered by a passionate group of Mozzers who aspire to provide pioneering technology that empowers users to leverage the reach of the Internet -- increasing visibility through organic search and social media marketing. The software's API capabilities connect the Mozscape web index with web-based campaign applications, Open Site Explorer and dozens of additional third party offerings -- helping brands gain greater mindshare easily and effectively. With a mission focused on education as well as technical innovation, SEOmoz hosts a powerful community of contributors and marketers united in bringing beneficial, user-oriented content to the top of the page.