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SANTA CLARA, CA -- (Marketwire) -- 10/02/12 -- Go Factory™, the creator of Go Machine™, a proprietary platform for mobile and micro-social network development, launched today at DEMO Fall 2012 with Go-Matic™, their first consumer app. Developers can now leverage Go Machine's cloud-based architecture to add enhanced micro-social functionality to their mobile apps such as ad hoc group formation, group messaging, and digital media sharing.

"Today's social networks don't address real-world, on-the-go interactions," notes Jeff Weitzman, CEO of Go Factory. "We created the Go Machine to power a new class of micro-social apps, like Go-Matic. It's a mobile collaboration and sharing platform that allows us to create what amounts to a full-featured social network on-demand, for just the people we want to interact with for a specific social event, work project, or anything people need or want to do together."

With Go-Matic, one push of the button and friends, friends of friends, and new connections can instantly create their own social network to explore, discover, and have fun in the real world. Whether it's things to do, places to go, photos to share or just a friendly conversation, Go-Matic works the way people's real-world social lives do and makes them richer.

Go-Matic is powered by Go Factory's patent-pending technology, Go Machine, a proprietary platform designed to give business, enterprise, and consumer app developers a fully hosted, robust set of micro-social features they can incorporate into their products in a fraction of the time it would normally take to develop them. "The Go Machine cloud platform is a scalable solution providing Features as a Service. It allows Go Factory to offer fully-baked functionality that can be dropped into any mobile application via our client SDKs," explained co-founder Bryan Hughes. "At launch, we will feature: group management, formation, and tracking, real-time private group chat, user and device management, photo and content sharing, geo-location, and collaborative publishing, reducing development time from months to days and allowing developers to focus on user experience instead of building chat servers or other back-end services."

Go-Matic is currently available for download for iOS in the iTunes App Store. An Android version will follow soon.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

About Go Factory
Founded in 2011, Go Factory provides a cloud-based "Features as a Service" solution for adding networked, mobile-social functionality to business and consumer apps and custom software. Building on Go Machine, its own patent-pending technology platform, Go Factory's first consumer app, Go-Matic, launched in October 2012. For more information, please visit www.go-factory.net.

Go Factory, Go Machine and Go-Matic are trademarks of Go Factory, LLC. All other product and company names herein may be trademarks of their registered owners.

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