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SANTA CLARA, CA -- (Marketwire) -- 10/02/12 -- DEMO Booth: D31 -- Itography today announced the launch of support for branded virtual item collections at DEMO Fall 2012, world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies.

Itography is a virtual item collection game for Android and iOS. Itography provides brands with an alternative to mobile ad campaigns for marketing new or existing products. Items are simply virtual representations of real products. Brands leverage item collections to engage and reward players. Using the mobile app, players pick up and drop items at real places, socially share them, and win prizes from brands.

"Itography is putting products on the map," said Co-founder and Chief Item Officer Melissa Tyree. "I am happy to announce that Itography is now available for brands as an alternative to mobile ads that smartphone users overwhelmingly ignore. The team has had fun exploring the concept of virtual representations of real products found at places players visit every day. We are looking forward to working with brands to add more diversity to our item universe for our players."

Itography will provide a live, six-minute demonstration of Itography branded collections on the DEMO Fall 2012 stage on Wednesday, October 3rd and will host live demonstrations beginning today at Booth D31 in the DEMO Fall 2012 pavilion.

"Blazing the trail for the newest social and media technologies, DEMO Fall 2012 is excited to host the industry's most visionary demonstrator companies," said Marshall. "DEMO Fall 2012 demonstrator companies include the brightest minds behind today's newest social innovations, which are poised to once again revolutionize the way people interact with the technology, brands and friends surrounding them."

ABOUT ITOGRAPHY LLC
Itography is putting products on the map. Using a virtual item collection game for smartphones, brands market their products to increase brand awareness and customer loyalty. Homegrown in Austin, Texas, Itography was founded in 2011. For more information about Itography, please visit www.itography.com.

ABOUT DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

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