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SANTA CLARA, CA -- (Marketwire) -- 10/02/12 -- AppEnsure today announced the launch of their Applications Performance Ensurance platform for Enterprise Apps in dynamic Virtualized & Cloud computing environments, enabling the cost benefit promise of utility computing while maintaining business-critical Application performance at DEMO Fall 2012, world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies.

The AppEnsure platform correlates a complete view of all infrastructure and services from the Apps perspective; in real time, in software at 10G line rates. This unprecedented visibility of the complete IT topology and data flows, as the App sees them and experiences responses, is essential to manage predictable operations, control SLAs and deliver the performance required from business critical apps.

The AppEnsure product, self-learning & zero-install, has no operational support burden as it automatically discovers and maps each unique IT topology. Developed from a field-tested code base that actively supports millions of interconnected devices, AppEnsure is in live customer trials with its first Virtual Appliance now and will start downloadable beta evaluation products later this month.

AppEnsure enables Next Generation, real-time app mobility to support automated Cloud Bursting, Cloud Arbitration and true Elastic Computing.

"This is the first product to combine in real-time: Applications Performance Monitoring, Infrastructure topology and Data Flow Intelligence in a correlated view," said Colin Macnab, CEO of AppEnsure. "This deterministic view of unified performance automatically builds app and infrastructure behavioral performance databases, providing Actionable Intelligence to resolve root cause issues, not just symptoms."

AppEnsure will provide a live, six-minute demonstration of their platform on the DEMO Fall 2012 stage at 4pm on Tuesday 2nd October and will host live demonstrations beginning today at Booth D36 in the DEMO Fall 2012 pavilion.

"DEMO Fall 2012 once again brings a stellar lineup of companies leading new fronts of the Cloud Computing industry, and we take great pride in providing a one-of-a-kind launch platform to help these companies go-to-market," said Matt Marshall, executive producer of DEMO. "DEMO Fall 2012's cloud computing demonstrators, with innovations for both business and personal use, are poised to once again change the industry."

ABOUT APPENSURE
AppEnsure, founded in 2011 by seasoned Executive & Engineering teams, has developed a Correlation Engine and Root Cause Analytics Engine which delivers results as Actionable Intelligence to management. This patented Predictive Analytics Engine enables IT management to proactively deliver much faster problem resolution, while significantly reducing operations costs. AppEnsure effectively delivers Big Data analysis capability in real time. AppEnsure is funded by Citrix Accelerator, TiE, Ignition Partners and individual Angel investors. For more info, please visit www.appensure.com.

ABOUT DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com.