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BELMONT, CA -- (Marketwire) -- 10/02/12 -- Actiance, helping organizations benefit from new forms of communications and collaboration, today announces the publication of "TrueCompliance™ for Social Media - When good enough is not enough." The white paper explores the critical importance of adhering to compliance standards and provides invaluable best practices and key considerations for establishing social media programs in the enterprise.

Enterprises the world over now realize that social media is one of the most influential, effective and economical solutions to communicate with existing customers as well as generate new business. As such, it is essential to be aware of current regulations and guidelines related to these new forms of communication. For example, financial services organizations have to balance strict regulatory requirements with enabling financial advisors, agents, and brokers to take advantage of social media to build customer relationships and bolster their book of business. Even unregulated industries have concerns around corporate governance and security guidelines that limit the use of social media. The white paper explores the Financial Industry Regulatory Authority (FINRA) and the Securities & Exchange Commission's (SEC) social media-specific guidelines and suggests key considerations for properly addressing the requirements and shows how these best practices apply to the enterprise in general.

"Social Media is the fastest growing form of communication and organizations are beginning to realize the benefits to their businesses. However, when it comes to compliance and governance, especially with regard to social media, the days of good enough is close enough are over. Any organization without a current social media program built from the ground up for compliance and governance will ultimately suffer loss of business and control of brand," says Sarah Carter, General Manager of Social Business for Actiance. "This report guides companies on how to achieve the full potential of social media by employing the highest corporate governance and compliance standards allowing organizations to communicate successfully."

You can download the free white paper here: http://info.actiance.com/true-compliance

For more information on Actiance or its products, please visit http://www.actiance.com/. Actiance is on Twitter @Actiance. To read the company's blog, please visit: http://blog.actiance.com/.

About Actiance
Actiance helps organizations manage, secure and ensure compliance across unified communications, collaboration and Web 2.0 applications such as blogs, wikis and social networks. Actiance's award-winning platforms are used by 9 of the top 10 US banks and 284 FINRA-regulated firms globally.

The Actiance platform allows organizations to gain visibility of applications in use, apply usage and content policies, ensure compliance and gain valuable insights across the communications and collaboration channels in use. Actiance supports all leading social networks, unified communications and collaboration providers and IM platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!, AOL, Skype, Cisco, Microsoft, Jive and IBM.

About Actiance TrueCompliance™
Utilizing cutting-edge technology to ensure complete compliance with regulatory, legal, and corporate mandates, TrueCompliance™ is a collection of capabilities that supports the strictest social media compliance requirements. Specific features include the following:

• Tamper-proof archiving
• Guaranteed preservation of message/conversation order
• Guaranteed data delivery to customer's archiving system
• Guaranteed non-circumvention
• Real-time content filtering with advanced pattern matching, blocking, and scanning

Actiance is headquartered in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

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