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NEW BRUNSWICK, NJ -- (Marketwire) -- 10/09/12 -- Connotate, Inc., the leading provider of solutions that help organizations gather and organize data from the Web, today announced details of its forthcoming webinar, "Know Your Market -- Know Your Customer: What Web Data Reveals if You Know Where and How to Look." With a focus on real-world use cases, this webinar will explore the steps involved in going outside the firewall to collect real-time data from Web sources to drive innovative and cost-effective market intelligence and market research initiatives to support better decision-making.

Who:
Chris Giaretta, VP of Sales Engineering, Connotate
Dennis Clark, Chief Strategy Officer, Luminoso

What: The Web contains billions of data points in news, opinions and conversations. Tapping into this publicly available resource is not as easy as it sounds. If you know where and how to look, you can expose fresh, new insights into markets, media and customer preferences -- shortening product development cycles, maximizing revenue and gaining competitive advantage.

In this webinar, Connotate will share best practices gained from years of experience gathering data from the Web and making it usable. Connotate's experts will explain why certain Web data sources are easy to tap into, why others aren't -- what to consider when scoping out a project. Attendees will learn:

• Fundamentals of the Web data collection (the automation process)
• Differences in data sources (Deep Web, password-protected sites, social media)
• How to compare cost/benefits of manual versus automated approaches
• Fundamentals of sentiment analysis
• Real-world use cases

When: Thursday, November 1, 2012 at 12:00 p.m. ET

How: For more details about the webinar, and to register, visit: http://pages.connotate.com/120111_WebinarPRSM.html

Tweet This: @Connotate & Luminoso will Share Best Practices for Collecting and Analyzing Web Data in 11/1 webinar: www.bit.ly/QMqXBU

About Connotate
Connotate puts the power of Web data monitoring and collection into the hands of the business user. Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from increased productivity, competitive advantages and dramatic operational cost savings, Connotate's growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld "Trend-Setting Product" for the past seven years. Connotate announced the acquisition of Fetch Technologies in March 2012. For more information, please visit http://www.connotate.com or http://www.connotate.co.uk.

About Luminoso
A spin-out of the MIT Media Lab, Luminoso brings an unparalleled level of insight to text data. The explosive growth of big data in business and the accompanying need for analytics has produced a wealth of tools for understanding statistics, demographics and other quantitative data, however, these capabilities have been lacking for text. Luminoso addresses this need by providing a fast, scientific option for understanding text. For more information, visit www.luminoso.com.

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