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VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/18/12 -- Simba Technologies, the industry's Open Database Connectivity (ODBC) expert for Big Data solutions, announced today that it will be showcasing its Big Data ODBC Drivers for Apache Hive, Apache Cassandra, HBase, MongoDB and Google BigQuery at O'Reilly Strata NY + Hadoop World 2012 in New York City, October 23-25. Simba will demonstrate direct BI and analytics connectivity to Hadoop at its booth (#1A), using proven tools such as Alteryx Inc., Excel and Tableau.

Simba's Apache Hive ODBC Driver with SQL Connector is already used by industry innovators such as Alteryx, DataStax, Hortonworks, MapR, Tableau and others - all of whom will also be exhibiting at the show.

ODBC was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since. It is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. The ODBC 3.52 specification - on which Simba's Big Data ODBC Drivers are fully compliant - is the foundation for standards-based access from BI tools such as Alteryx, Microsoft Excel, Tableau, SAP BusinessObjects Crystal Reports, QlikView and countless others.

Unlike other Big Data drivers, Simba's Big Data ODBC Drivers perform the added task of mapping advanced SQL functionality to native Big Data Application Programming Interfaces (APIs) to provide users with seamless integration between their favored SQL-based BI application and their Big Data. Built upon the SimbaEngine SDK driver development framework - the industry's leading ODBC toolkit for high-performance custom ODBC driver development - Simba's Big Data ODBC Drivers comply with the latest ODBC 3.52 data standard and add important functionality such as Unicode and 32- and 64-bit support for high-performance computing environments on all platforms including Windows, Linux, and MacOS..

For more information about Simba's Big Data ODBC Drivers, visit:http://www.simba.com/bigdata.

About Strata NY + Hadoop World

O'Reilly Strata Conference + Hadoop World explores the changes brought to technology and business by big data, data science and pervasive computing. It brings together decision makers using the raw power of Big Data to drive business strategy, and practitioners who collect, analyze and manipulate that data-particularly in the worlds of finance, media and government. For more information, visit: http://strataconf.com/stratany2012.

About Simba Technologies

Simba Technologies (www.simba.com) is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba's data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Alteryx®, Datastax®, Hortonworks®, Infor®, MapR®, Microsoft®, Oracle®, SAP® and Teradata®.

Company and product names are trademarks of their respective owners.

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