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SAN FRANCISCO, CA -- (Marketwire) -- 10/19/12 -- Wrapp, the popular social gifting app that lets you celebrate your friends with free and paid gift cards to top retailers, today announced that its app can now be used to celebrate friends with donations in their honor to non-profit organizations.

"Wrapp was created to make it fun and easy to give gifts to your friends -- now they're making it just as simple to give charitable donations individually or in groups," said Reid Hoffman, partner at Greylock and co-founder and executive chairman at LinkedIn. "But unlike the gift cards, this is not about making money for Wrapp. This is strictly about enabling the Wrapp platform to serve the greater good."

Non-profit organizations participating include:

• dance4life - giving young people information about sex, HIV and AIDS
• Kiva - connecting people through lending to alleviate poverty
• Operation Smile - providing surgeries for children with facial deformities
• Plan - promoting child rights to end child poverty
• Red Cross - humanitarian relief
• SOS Children's Villages - dedicated to raising orphaned, abandoned and foster children worldwide

"This partnership is the perfect meeting of social good and the social web," said Matt Flannery, Kiva co-founder and CEO. "Wrapp introduces Kiva Cards to new friendship circles that can be a powerful force for change. People you give the Kiva Card to can choose an entrepreneur to lend to on Kiva.org. When the entrepreneur repays the loan, your Kiva Card recipient can relend your gift again and again, literally making your gift the one that keeps on giving."

"Wrapp makes it easy to give your friends a meaningful gift and the partnership gives us as an organization the opportunity to reach new target groups," said Malin Forsgren, executive director of Operation Smile Sweden. "This will definitely help us to heal even more smiles and to change children's lives."

Added Katja Skaarud, head of fund raising at SOS Children's Villages: "Social media engages people. To give people the opportunity to gift something meaningful in an easy and fun manner is exactly with how we want to combine interactivity and engagement."

"Charities traditionally receive the bulk of their yearly donations during the last couple months of the year, so now is the perfect time for us to add gifting to non-profits, which has been part of our vision from Day One," said Wrapp CEO Hjalmar Winbladh. "So many of us in the world have so much. There's no better time than the present to share our good fortune with those in need."

About Wrapp
Wrapp is a social gifting service for celebrating friends with free and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at www.wrapp.com.

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