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NEW YORK, NY -- (Marketwire) -- 10/22/12 -- SiSense, the Big Data Analytics Company, will showcase its unique approach to Big Data Analytics, designed to solve challenges that stump current solutions and offer an alternative both accessible and affordable to all businesses, from startups and SMBs to enterprises.

At the O'Reilly Strata conference, SiSense (booth 22) will analyze 1 Terabyte of data on a laptop with only 8GB of RAM to demonstrate the analytical processing power of its technology. The laptop used for the demonstration is a standard Dell Vostro 3560 that can be purchased for under $750.

SiSense Prism is the first solution built to offer Big Data Analytics technology for any size business, without requiring deep technical skills, huge budgets, expensive hardware, or data warehousing. The software package provides everything a business needs to get insights from Big Data at a fraction of the cost associated with other solutions: a high performance analytical database, simple data extraction ("ETL"), and web-based data visualization.

"There's a lot of hype around Big Data Analytics but even the biggest companies are struggling because of the massive infrastructure, budgets and specialized skills required," says SiSense CEO Amit Bendov. "Prism levels the Big Data playing field so that businesses of all sizes can get in the game."

According to CIO Magazine, the top challenges for Big Data Analytics initiatives include limited budgets, lengthy deployment times, and a skills shortage. Wikibon estimates SAP Hana licenses run between $300K - $2M. Wall Street Journal states that Big Data projects can cost upwards of $10M, placing them out of reach for most companies. Prism solves these pain points and puts Big Data Analytics on standard environments and into the hands of non-techies.

SiSense Prism is powered by its Elasticube™ technology featuring In-Memory Columnar Datastore, strong data compression, parallel processing, and advanced query optimization to offer analytical processing power previously available only with high-end solutions. It allows non-technical users to analyze 100 times more data at least 10 times the speed of current in-memory analytics solutions. There's no need to set up complex data warehouse systems or OLAP cubes. And there's no need for coding or scripting, regardless where data comes from or how big it is.

"Until today, companies had two options for Data Analytics: complex and pricey tools that can handle big and complex data, or pure in-memory tools that are simple to start but are expensive to scale," says Bendov. "Prism changes all that, and makes Big Data Analytics a no-brainer for millions of businesses," he continues.

Since its launch, SiSense Prism is being adopted at an incredible pace by hundreds of companies who choose its revolutionary technology over the costly traditional approaches. SiSense's customers include companies of all types from small startups to large brands such as Merck and Target.

"The other in-memory analytics leaders seemed to require a team to implement and manage," says Plastic Jungle CTO Ashmit Bhattacharya, who evaluated several solutions on production datasets before they selected SiSense.

Dave Mariani, VP of Engineering at Klout, attests to the need for a new approach: "Big Data Analytics should be accessible by companies of all sizes. Klout's system processes 12 billion rows a day and we analyze 1 trillion rows of granular data -- which is massive for a company our size. We are always on the look-out for solutions which architecture scales infinitely and which can be deployed without requiring huge budgets or large investments in technical staff."

SiSense Prism provides everything a business needs to succeed with Big Data Analytics:

• Ability to process 100x more data than RAM in-memory solutions
• Storage and query of billions of rows of data
• Runs on commodity hardware
• Automatic extraction ("ETL") from all major databases including Microsoft SQL Server, Oracle, MySQL, PostgreSQL and Intuit QuickBase, and applications like Salesforce.com, Google Adwords, Google Analytics, Google Spreadsheets, Zendesk and Intuit QuickBooks, and data from Hadoop/Hive
• Web based visualization based on HTML 5 and JavaScript

SiSense Prism can be downloaded at http://www.sisense.com/prism-free-trial

About SiSense
SiSense is democratizing Big Data Analytics by pioneering a new approach that enables organizations of all sizes to make sense of their data. Hundreds of companies, from startups to large enterprises, are choosing this approach over traditional solutions. SiSense Prism -- powered by Elasticube™ technology -- delivers unmatched simplicity, agility & value. With customers in 48 countries, including global brands like Target and Merck, SiSense was recently designated a company to watch by Information Management and its Prism 3 solution named by CRN a "Hot Product to See at Dreamforce."

Download a free trial version of the software at http://www.sisense.com/prism-free-trial

Legal Notices
Copyright © 2012 SiSense. All Rights Reserved. 100 Marine Way, Redwood Shores, CA. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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