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ROTTERDAM, THE NETHERLANDS -- (Marketwire) -- 10/23/12 -- HP (NYSE: HPQ) today announced that Croon Elektrotechniek B.V., a Dutch electrical installation company, has selected HP Converged Storage and HP Critical Advantage Services to improve data protection while reducing data center costs.

Croon has provided electrical installation services for more than 135 years. As business growth exceeded data center capacity, Croon experienced workflow disruptions resulting in application performance delays. Croon needed to replace its legacy infrastructure with a scalable platform to simplify management, reduce total cost of ownership (TCO) and ensure around-the-clock application availability as demand increases.

Upgrading its infrastructure to HP 3PAR Storage, HP LeftHand Storage and HP StoreOnce Backup systems has provided Croon with increased capacity utilization and 99.999 percent uptime while reducing energy costs and simplifying data center administration. Croon leveraged HP Critical Advantage Services to improve performance of business-critical applications by optimizing use of its new virtualized infrastructure powered by HP ProLiant blades. The combination of proactive and reactive services delivered by HP enhanced performance, availability and functionality of technology across the environment.

"To prevent workflow disruptions and application performance delays, we needed a reliable storage platform," says Jhon Megens, IT manager, Internal ICT, Croon Elektrotechniek. "By automatically consolidating our data storage requirements into a single flexible process, HP Converged Storage has simplified data protection and provisioning, enabling our staff to focus less on IT administration and more on growing the business."

The tiered HP 3PAR Storage system delivers persistent application availability, sustained performance and scalability. In addition to increasing Croon's storage capacity, the system ensures immediate access to the most active data. This provides executives with real-time operational visibility to rapidly respond to changing market demands and customer requirements.

HP 3PAR Thin Provisioning software allows Croon to manage storage-capacity upgrades quickly, based on actual usage. Time-consuming manual administration is eliminated through automation and centralized management. HP 3PAR Virtual Copy software ensures business continuity with instant point-in-time snapshots of data for rapid application recovery. Additionally, high-availability HP LeftHand Storage systems in local offices eliminate single points of failure and provide automatic failover to further strengthen business continuity.

Croon's branch offices replicate data to a central HP StoreOnce B6200 Backup System to protect growing volumes of data and simplify data management. Croon now backs up all data to disk with data deduplication software developed by HP Labs, the company's central research arm, that provides up to 20 times more disk-space savings.

"Companies need the flexibility and simplicity of an integrated data center to increase performance while lowering costs," said Chris Johnson, vice president, Europe, Middle East and Africa, Enterprise Storage, HP. "In addition to ensuring consistent business continuity, HP Converged Storage dramatically lowered Croon's total cost of ownership by eliminating application downtime and increasing organization-wide productivity."

Flexible financing solutions from HP Financial Services enabled Croon to expand the reach and impact of its technology budget by spreading payments over the lifetime of the HP storage infrastructure. As a result, Croon could conserve capital and gain operational savings.

Delivered by HP Converged Infrastructure Specialist Partner Scholten Awater, HP Converged Storage easily integrated with Croon's existing HP ProLiant DL and BL G7 servers running Microsoft® SQL, Exchange 2010 and Hyper-V.

HP's premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

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© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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