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BOSTON, MA -- (Marketwire) -- 10/24/12 -- Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that Invisible Children has deployed Experian QAS address verification software for Salesforce via the AppExchange, the world's most-popular cloud marketplace for social apps for business. The nonprofit agency chose the address verification software to enhance overall data quality and to improve staff efficiency, lobbying efforts and fundraising campaigns.

"Mailing address details are entered into our system by both individuals online and over 190 volunteers," said Liz Allen, director of customer engagement at Invisible Children. "With all of those channels and people, it can be difficult to manage any validation or data quality standards. With the inline workflow that Experian QAS provides, we no longer have to worry about our users entering inaccurate information."

Invisible Children chose Experian QAS's address verification solution to ensure physical mailings are delivered using the most updated address data available and to reduce wasted mail costs. Having improved address data quality also will help the organization generate more accurate demographic reports, improve intelligence and enable better targeting of congressional districts for lobbying efforts.

"Contact data is crucial to many business functions," said David Northridge, vice president of client retention, Experian QAS. "It is important for organizations to remove the possibility for human error in data entry, which is the number one cause of errors. Accurate data will enable organizations to realize a host of benefits, including precise reporting and improved communications."

About the Salesforce Platform and the AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,700 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com's AppExchange.

Salesforce, AppExchange and others are trademarks of salesforce.com, inc.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketing-services/marketing-services.html.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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