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NEW YORK, NEW YORK and VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/25/12 -- Simba Technologies Inc., the industry's Open Database Connectivity (ODBC) expert for Big Data and cloud solutions, announced today that it has partnered with Qubole, the builder of the next generation cloud data platform, to provide ODBC access to the Qubole platform. Simba's Big Data ODBC Driver technology will enable Qubole's users to gain real-time, standard SQL and Hive Query Language (HiveQL) access directly to their Big Data using familiar Business Intelligence (BI) and analytics applications with full functionality.

Qubole's data platform is built on an optimized version of Apache Hadoop and Hive that enables users to work with structured and unstructured data all in the cloud. Qubole hides the complexity commonly associated with storing and managing data and instead provides a fast, easy path to analysis and business insight.

"Qubole aims to simplify Big Data for organizations by storing it and making it easily accessible in the cloud," said Ashish Thusoo, Qubole's CEO. "We chose Simba's Big Data ODBC Driver technology because it provides full access to Apache Hadoop and Hive data from any standard SQL business intelligence and analytics application. Simba ODBC is the gold standard for Big Data access and analytics."

ODBC was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since. It is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. The ODBC 3.52 specification - on which Simba's Big Data ODBC Drivers are fully compliant - is the foundation for standards-based access from BI tools such as Alteryx, Microsoft Excel, Tableau, SAP BusinessObjects Crystal Reports, QlikView and countless others.

Unlike other data drivers for Hadoop/Hive, Simba's Big Data ODBC Driver technology performs the added task of mapping advanced SQL functionality to HiveQL to provide users with seamless integration between their favored SQL-based BI application and their Hadoop-based Big Data. Built upon the SimbaEngine SDK driver development framework - the industry's leading ODBC toolkit for high-performance ODBC driver development - Simba's cloud ODBC solution for Qubole enables industry-standard ODBC/SQL Big Data access for users and adds important functionality such as Unicode and 32- and 64-bit support for high-performance computing environments on all platforms.

"Qubole knows Big Data," said George Chow, Simba's CTO. "Qubole's founders founded and authored Apache Hive, built key parts of the Hadoop eco-system and brought Apache HBase to Facebook. Simba knows Big Data access - having innovated the first full, standard ODBC driver for Apache Hadoop/Hive and leveraged our deep ODBC expertise to build Big Data and cloud ODBC drivers for a myriad of data sources and customers. Simba's Big Data ODBC solution for Qubole allows its users full access to their data using the SQL-based tool of their choice."

For more information about Simba's Big Data ODBC Drivers, visit: www.simba.com/bigdata.

For more information about SimbaEngine ODBC SDK - Simba's leading ODBC toolkit for custom ODBC driver development - visit: www.simba.com/odbc-sdk.htm.

About Qubole

Qubole (www.qubole.com) is building the next generation cloud data platform - one that hides the complexity commonly associated with storing and managing data and instead provides a fast, easy path to analysis and business insight. Qubole's data platform is built on an optimized version of Apache Hadoop and Hive that allows users to work with large sets of structured and unstructured Big Data. Qubole enables users to quickly inspect their data, author and execute queries, and convert queries into scheduled jobs. With Qubole, the power of Big Data meets the simplicity of the cloud.

About Simba Technologies Inc.

Simba Technologies (www.simba.com) is the recognized world leader in standards-based data access and analytics products and solutions for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world's leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba's data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba's software is used worldwide. Its customers include leading independent software vendors and global enterprises like Qubole, Datastax®, Hortonworks®, MapR®, Microsoft®, Oracle®, SAP® and Teradata®.

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