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BOSTON, MA -- (Marketwire) -- 11/14/12 -- Qvidian, the market leader in sales effectiveness applications, today announced a partnership with Marketo, the leading provider of cloud-based marketing software. Qvidian is a solution partner to Marketo's new LaunchPoint Ecosystem -- which includes the most innovative solutions in categories such as sales tools, analytics and big data, lifecycle marketing, top of the funnel conversion and lead data enrichment.

"Marketo has done a great job partnering with savvy technologies and solutions to make it easier for marketing teams to impact revenue," said Lewie Miller, president and CEO of Qvidian. "We are excited to help marketers achieve this goal by combining Marketo data with interactive Sales Playbooks and powerful analytics."

Qvidian Sales Playbooks & Analytics serves up marketing content and tools to the seller in context of the deal they are working on, delivering the right content to sales reps at the right time. Qvidian is tightly integrated with salesforce.com, provides Round Trip™ CRM integration and helps to connect Marketo data, CRM data, sales processes and sales training in one easy-to-use solution.

"Qvidian is an ideal Sales Tools solution partner for the LaunchPoint ecosystem," said Robin Bordoli, VP partner ecosystem at Marketo. "Their Sales Playbooks solution has the critical ability to leverage data from Marketo and salesforce.com and dynamically serve-up Sales Playbooks to help the sales person advance deals forward."

Marketo LaunchPoint launches as one of the five pillars of Marketo's recently announced Marketing Nation, the convergence of people, ideas and technology that empowers marketers across the world to succeed like never before with a marketing platform. The Marketing Nation taps into the experience of more than 2,000 of Marketo's customers and its 21,000 powerful users who can now pool their knowledge to help other customers find and use the best marketing solutions.

Qvidian will be participating in Marketo's "From Good to Great" virtual event during a panel discussion on "Marketing and Sales: It's Time to Play Nice," today at 10:30 am PT. Register now!

About Qvidian
With offices in Boston, London and Cincinnati, Qvidian provides software applications enabling sales teams to accelerate the sales cycle and close more deals. Qvidian Sales Playbooks & Analytics and Proposal Automation have increased win rates and improved productivity for some of the world's largest and most successful corporations. On average, our customers increase their win rate by 38% and improve productivity by 45%. To learn more, visit www.Qvidian.Com or follow us on Twitter @Qvidian.

About Marketo
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

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