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MADISON, WI -- (Marketwire) -- 12/04/12 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced the addition of Revel Touch CEO Joe Davis to its Board of Directors. Previously Mr. Davis was the CEO of Coremetrics, a leader in web analytics and marketing optimization which was acquired by IBM. A technology veteran, Mr. Davis brings a wealth of knowledge to Shoutlet derived from an extensive career leading software companies aimed at digital marketers. His addition to the company's Board of Directors will help the software developer maintain and extend its market visibility, momentum, and innovation in the social management space.

"Joe's knowledge of both improving consumer relationships and the development and deployment of useful web analytics tools through marketing channels brings incredible insight to Shoutlet's vision and strategy," said Jason Weaver, CEO of Shoutlet. "We're convinced understanding the data behind customer relationships is a key part of executing successful social campaigns, so Joe's vast analytics experience will benefit our customers greatly."

Mr. Davis' extensive background in SaaS solutions and a proven track record growing technology companies provides a unique perspective to Shoutlet's business that will prove incredibly beneficial as the company continues its momentum as the leading independent social marketing software provider.

"Shoutlet's great understanding of social marketing and its emphasis on improving the relationship between brands and consumers is a very powerful combination," said Joe Davis. "I'm excited to be able to leverage my experience for a company that is so heavily impacting the way brands grow using social technology."

Prior to his position as CEO and President of Coremetrics, Mr. Davis was SVP & General Manager, CRM at Peoplesoft, and President eBusiness at Nortel Networks.

About Shoutlet
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com.