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SEATTLE, WA -- (Marketwire) -- 12/05/12 -- Optify, the leading innovator in digital marketing software, today announced the introduction of Optify for WordPress, a single click plugin that allows businesses to use Optify Connect for tracking individual visitors and leads on their WordPress site, dramatically increasing lead visibility and enabling sales teams to close more deals -- faster. Unlike other marketing software providers who force users into using a proprietary CMS, Optify allows their customers to use any CMS.

With 58 million websites using WordPress and over 100,000 new accounts created daily, WordPress has become the CMS of choice for businesses of all sizes. But while most website analytics solutions are easy to install, most digital marketing solutions require IT involvement to install and configure tracking for individual visitors and leads, or force their users to use their own CMS. The Optify for WordPress plugin is compatible with the most popular WordPress forms and also allows WordPress users to view the entire Optify application through their WordPress account, providing a holistic view of their marketing campaigns.

"Our digital marketing agencies and B2B marketing clients don't have bandwidth or desire to transfer their existing WordPress sites to a proprietary CMS in order to receive in-depth visitor and lead intelligence," said Rob Eleveld, CEO of Optify. "Therefore, we built the Optify for WordPress Plugin to offer marketers insightful and actionable intelligence from all of their marketing campaigns on one dashboard."

With Optify for WordPress users receive the following capabilities:

• Immediate intelligence with no coding, modification, or IT involvement.
• Compatibility with WordPress' most popular forms including Contact Form 7 and Gravity Forms.
• Full access to Optify's application via WordPress including ability to view and manage all campaigns through WordPress login.
• Out-of-the-box visitor and lead intelligence, weekly performance emails, daily lead alerts, a website feed, and the recently released Optify Connect.

The Optify for WordPress Plugin is now available for free to WordPress users in all Optify editions -- Express, Professional, and Premium. For more information please visit: Optify for WordPress on Optify or Optify for WordPress on WordPress.org.

About Optify
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company's or clients' growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify's award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.

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