Seguridad Mania.com - España y América Latina

SAN FRANCISCO, CA -- (Marketwire) -- 01/14/13 -- Sitecore, a leading web content management and customer experience management software company, is participating in this week's NRF Annual Convention & EXPO. At Microsoft booth #1005, Sitecore and partner Avanade will demonstrate software solutions to help marketers deliver personal, seamless and differentiated customer experiences. Sitecore helps marketers deliver a connected experience across web, email, social and mobile interaction points, to increase conversions and build customer loyalty.

In addition, Sitecore will present how Windows 8 can play an active role in starting and continuing the customer conversation and providing a deeper understanding of the customer journey. Windows 8 provides marketers a canvas for Sitecore's Customer Experience Management software and its native mobile data connection to interact with customers with relevant and immediate content and context.

"Being able to quickly and efficiently manage and optimize multi-channel customer experiences is critical for our customers to drive better customer engagement and increase profitability," said Justin Calvo, global director, digital marketing, Avanade. "By partnering with Sitecore, we're able to offer large enterprises a simple, unified approach to digital marketing and customer experience management across a number of industries, including retail, hospitality and travel."

Sitecore connects the marketers' content to the customer experience by offering context beyond content preferences and activity. For example:

• Personalized Shopping Experiences - using Sitecore's intuitive, wizard-driven profile and personalization tools, personalized, relevant content and offers are presented at the right time to customers.
• Mobile Commerce - Sitecore's mobile SDK shows marketers how content will appear on mobile devices and in different browsers. It provides an accurate view of the website while using the browsers and devices selected.
• Managing Customer Lifecycle Success - from checkout to shipping, payment and managing orders, Sitecore helps marketers deliver an exceptional experience throughout the entire customer journey.

"Consistency across all customer interaction points is critical for marketers to stay competitive and drive customer retention and loyalty," said Jean-Paul Gomes, vice president of global strategic alliances, Sitecore. "With Windows 8 and accompanying Microsoft technology, Sitecore provides a multi-channel customer engagement ecosystem that includes more than just the web and provides the marketer with a foundation for content and context to build one-on-one conversations through the desired interaction point."

Follow @Sitecore on Twitter and join the customer experience discussion or schedule an appointment for a demonstration at the conference via social@sitecore.net

About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.