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SILVER SPRING, MD -- (Marketwire) -- 02/12/13 -- AIIM, the global community of information professionals, today announced the publication of "The Big Data Balancing Act: Too Much Yin and Not Enough Yang." The new report released by the AIIM Executive Leadership Council (ELC) is available for download from the AIIM website at http://www.aiim.org/ELC-bigdata. The report provides recommendations and identifies business considerations for developing a practical framework for the deployment of big data solutions in an organization.

The key findings about big data are based on two ELC workshops led by Thornton May, futurist and dean of the IT Leadership Academy, that were held in London and Dallas in September and November 2012. During the sessions thought leaders, practitioners and solution providers from a variety of industries examined the current perceptions of big data and identified additional areas that information professionals engaged in the business and technology issues surrounding big data needed to take into consideration in order to make smart choices about implementation.

"Big data is in the initial peak of a hype cycle and the discussion is focused on what the technology does and not what you do with the technology," said AIIM President John Mancini. "As I think about harnessing our information assets and optimizing them to our competitive advantage, it has never been more important than it is today to be figuring out how to balance that technology with business needs to unlock the value of big data. To that end, I believe our work with the ELC will help guide organizations to make smart decisions."

ELC participants agreed unanimously that the current frenzy surrounding big data needs to be navigated carefully. There was general agreement that big data is not a strategy or a technology but rather an aspiration to extract business value from the growing amount of data that is being fueled by the digital world we reside in.

Key findings from the ELC discussions that became the basis for considerations outlined in the report include considering the business side of the big data equation, teaming data scientists with information professionals, embracing a new way of working and striking the right balance between analysis and action for businesses.

"As a futurist, I am obligated to attempt to identify inflection points -- technologies that fundamentally disrupt the status quo, change the competitive dynamic and call into question existing practices," said May. "I see big data as such an inflection point that will change the world we live in today and recommend the resulting paper from the ELC discussion for every company looking to unlock big data as a strategic endeavor."

The full report can be found by downloading "The Big Data Balancing Act: Too Much Yin and Not Enough Yang" at http://www.aiim.org/ELC-bigdata.

About AIIM
AIIM has been an advocate and supporter of information professionals for nearly 70 years. The association's mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants. www.aiim.org