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DETROIT, MI -- (Marketwire) -- 02/14/13 -- IDInteract, Inc. has significantly expanded its physical presence by opening a new Center of Excellence and Development Hub in Detroit, Michigan. IDInteract builds upon its highly acclaimed software that provides companies with access to real-time purchasing behavior through demand based analytics. The new office is located in the Creative Corridor near Woodward and Joe Louis Arena, to recruit top talent and deepen relationships with mid-west companies.

"We look forward to welcoming IDInteract, Inc. to the fast-growing, high-tech hub in the heart of the central business district," said Bruce Schwartz, Detroit Relocation Ambassador, Bedrock Real Estate Services.

In recent years, Detroit has become a locus of technology innovation, with Motor City-based companies like Quicken Loans and Marketing Associates attracting top tech talent and fostering growth through commitments to the start-up community. IDInteract joins this energetic and profitable community of hot technology start-ups committed to accelerating job growth with the goal of expanding the city's innovative roots beyond the automotive industry.

"IDInteract's new office in Detroit brings the science of demand based marketing to the Creative Corridor. We're looking forward to welcoming IDInteract, Inc. to the growing community of technology driven businesses relocating from all across the country to Detroit," said Mark Petroff, President and CEO of Marketing Associates, LLC.

IDInteract's expansion into Detroit follows on the heels of the successful launch of the company's flagship product, the Demand Exchange™.

"Detroit has a long history of innovation, as well as the work ethic upon which great industries are built and thrive," said Matthew Standish, CEO and Founder at IDInteract. "To me, a strong technology sector is a natural heir to this city's incredible legacy. With the opening of our new office, we have established a strong footprint as an innovator and job creator within the Motor City."

IDInteract, Inc. has taken west coast talent and brought it home to a city known for toughness, work ethic and Coneys.