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SAN FRANCISCO, CA -- (Marketwire) -- 02/21/13 -- PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, has added Rovio Entertainment's SVP of Marketing Ville Heijari to its executive team to build and lead the company's European operations. As the General Manager of Europe, Heijari will focus on furthering PlayHaven's footprint internationally and serving the needs of local mobile developers.

"2013 will be the year of international expansion for PlayHaven," said Andy Yang, CEO of PlayHaven. "With our network currently reaching over 115 million monthly active users in more than 200 countries and territories, we're thrilled to bring Ville on board to help us better serve our mobile game developers worldwide. His experience at the heart of the mobile gaming industry will be incredibly valuable to both our partners and our team."

Heijari brings more than 10 years of experience in the mobile industry to PlayHaven. He joined Rovio's management team at a period of significant growth for the company, helping grow Angry Birds into the largest mobile gaming franchise.

"I've seen first-hand the challenges that mobile developers face uncovering valuable user insights," said Ville Heijari, General Manager of Europe at PlayHaven. "I'm excited to join PlayHaven as we are uniquely positioned to help developers both draw these insights and take smart actions that move key performance metrics for mobile games."

With PlayHaven's lifetime value maximization platform, mobile game developers can better acquire, understand, and intelligently engage and monetize users.

• Acquire Users: with targeted cost-per-install advertising campaigns on PlayHaven's mobile advertising network spanning 4,000 mobile games, 460 million unique users, 115 million monthly active users, and 2+ billion monthly sessions.
• Understand Performance: with a wide variety of game usage, campaign, and revenue performance metrics available via our web dashboard.
• Intelligent Engagement & Monetization: by delivering targeted in-app marketing communications -- like cross promotions, rewards and virtual good promotions --to customizable user segments that are designed to improve retention and revenue.

PlayHaven will start European operations in Helsinki, the capital of Finland and a mobile gaming hotspot as well as Berlin, Germany.

About PlayHaven
PlayHaven is a lifetime value (LTV) maximization platform that helps mobile game developers and publishers better acquire, understand, and meaningfully engage and monetize users. Since May 2010, customers including Booyah, Digital Chocolate, Glu Mobile, Game Circus, Namco Bandai, Natural Motion, Nickelodeon, Playtika and Sega have leveraged PlayHaven's sophisticated player lifecycle management tools to increase the business value of their games. For more information, visit www.playhaven.com or email support@playhaven.com to get a live demo. Follow PlayHaven on Facebook and Twitter.