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NEW YORK, NY -- (Marketwire) -- 02/21/13 -- APIs (Application Programming Interfaces) are the heart of today's digital economy: they are the common denominator of the Internet and mobile apps revolution and a crucial part of technical and business infrastructures.

Today APIs finally hit the big stage with the Grand Opening the first API Strategy and Practice Conference in New York, with 350 attendees and 75 speakers.

The conference brings together technology and business experts in APIs across a wide range of domains including Media, Commerce, Travel, Retail, Finance, Government, Education and many more. Speakers include from Walgreens, Netflix, Getty Images, AT&T and leading startups such as Tumblr, Twilio, Klout and Stripe -- demonstrating the depth and breadth of adoption that APIs are seeing.

The event provides a forum for interchange of best practice knowledge and runs for two days (21-22nd Ferbruary) at the Westin Grand Central Hotel in New York.

The event is co-organized by 3scale and API Evangelist. Key sponsors include: Alcatel-Lucent, Intel, Ping Identity, SOA Software, Vordel, WSO2, Programmable Web, Pearson, Singly, Tiggzi, APIphany, Elastic Path, Iron.io, Mashape, Sendgrid, Swagger, Reverb and others.

Post event materials such as presentations and session videos will be curated at the event web site http://www.apistrategyconference.com/.

About 3scale
3scale (http://www.3scale.net) is one of the world's leading providers of SaaS API Management solution enabling Fortune500, SMBs and Startups to distribute, operate, manage and monetize their APIs. 3scale's API Management solution helps API providers to maximize value from their APIs and to drive better results. 3scale's unique suite of services gives API providers unprecedented control, and visibility on API distribution and usage.

3scale currently powers 170 APIs and has over 70,000 developers writing applications using these APIs.

About API Evangelist
API Evangelist is run by Kin Lane, a technology professional with an obsession for Application Programming Interfaces or APIs. His blog at API Evangelist chronicles API evolution and seeks to provide insights and best practice from both a technical and business perspective. He also writes at APIVoice and APIStack.

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