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SAN FRANCISCO, CA -- (Marketwire) -- 03/14/13 -- Bill Blais has been named LOYAL3 Executive Vice President, effective immediately. LOYAL3 offers a technology platform that enables individual investors to buy stock in their favorite companies on Facebook or the web easily, in affordable amounts and with no fees to buy or sell stock.

Mr. Blais will lead LOYAL3 Securities, Inc.'s efforts in positioning LOYAL3's highly scalable technology platform for IPOs and follow-on offerings. Called a Social IPO™, the platform provides IPO access to individuals on a first-come, first-serve basis on Facebook and the web at the same price, and the same time, as institutions.

"Bill's 28 years on Wall Street make him uniquely qualified to lead our capital markets segment," said Barry Schneider, LOYAL3 Chairman & CEO. "People who have worked with Bill know and trust him, and we look for Bill to connect our Silicon Valley technology with Wall Street in a ubiquitous way, for the benefit of issuers and individual investors alike."

Blais was most recently with Goldman, Sachs & Co., where he served as managing director in the Equity Capital Markets group of the firm's Investment Banking Division. Previously, Blais spent 22 years at Morgan Stanley & Co., most recently as a managing director in its Global Capital Markets group. Blais is a graduate of the John F. Kennedy School of Government at Harvard University and Brown University.

"I'm thrilled to be joining LOYAL3," Blais said. "I have observed LOYAL3 for almost two years as they have developed their Social IPO offering, and in my view its impact to the capital markets will be transformative. It opens access to a new investor channel, creating incremental demand and liquidity for issuers," he explained.

About LOYAL3

LOYAL3 offers a highly scalable social technology platform for a whole new class of individual investors. By making stock ownership easy and affordable, we are dedicated to opening up market access to tens of millions of people.

Our principle is "fee-free investing" and our technology processes fractional shares at scale. We generate revenue from companies by helping them raise capital, attract low-cost individual shareholders, and create a deeper level of brand engagement.

LOYAL3's core product enables people to buy stock in their favorite companies in just 3 steps on Facebook or the web, as easily as buying a product online. People can invest as little as $10 and they pay no fees to buy or sell stock.

The company also offers an IPO product, called a Social IPO, that opens up IPO access to everyday people on a first-come, first-serve basis, making IPO stock available at the same price, and at the same time, as institutions.

With its newest product, called Stock Rewards™, LOYAL3 enables companies to use their stock for brand-positive promotions, increasing acquisition, engagement and loyalty.

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