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SAN FRANCISCO, CA -- (Marketwired) -- 04/04/13 -- Get Satisfaction, a community platform for creating engaging customer experiences, announced today the launch of the enhanced MyVertica, a new customer community for HP Vertica. The community provides HP Vertica customers a venue to engage in conversations about the HP Vertica Analytic Platform and related products, provide feedback, ask support questions and provide praise. In turn, HP Vertica gains the insights necessary to authentically engage with customers and prospects at all stages of the customer lifecycle.

Get Satisfaction communities are the engine for capturing the voice of the customer, and are highly indexed by search engines, improving the SEO of companies' content. Customer conversations can be easily embedded across company websites and all other web assets as dynamic marketing content. The result is an increase in discoverable content, such as word-of-mouth customer praise and an associated decrease in customer support costs. The Get Satisfaction Community was deployed quickly and efficiently, providing HP Vertica with an immediate solution for embracing the power and insights of their customers.

"HP Vertica is now able to bring together its customers and partners in an online community," said Get Satisfaction CEO Wendy Lea. "With Get Satisfaction's best in class community platform, HP Vertica will be able to engage their customers and leverage the customer 'voice,' both externally, as well as throughout the organization -- benefiting product innovation, customer support and word-of-mouth marketing."

HP Vertica joins 70,000 active Get Satisfaction communities in deploying customer community best practices, including:

• Engaging in customer conversations about their products in a branded community moderated by HP Vertica as opposed to relying on third-party discussion boards and social networking sites
• Leveraging customer and partner conversations for word-of-mouth marketing content and improved SEO
• Reducing support tickets by enabling customers to help each other through a self-service social knowledge base
• Using community analytics to gain insight into customers and to identify and reward brand advocates

To join the HP Vertica customer community, visit: my.vertica.com

About Get Satisfaction

Headquartered in San Francisco, Get Satisfaction helps companies create engaging customer experiences by fostering online conversations about their products and services at every stage of the lifecycle. Companies of all sizes, such as Intuit, Kellogg's and Sonos, rely on the Get Satisfaction Community Platform to acquire new customers, provide better service and build better products. Today, Get Satisfaction powers 70,000 active customer communities hosting more than 35 million consumers each month. For a free trial, visit www.getsatisfaction.com.