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SAN FRANCISCO, CA -- (Marketwired) -- 04/08/13 -- Marketo Summit

Core News Facts:

• Bunchball, the pioneer and market leader in gamification, today rolled out a new version of Jive's Advanced Gamification Module powered by Bunchball Nitro™ at the Marketo Summit in San Francisco.
  • With Jive's Advanced Gamification Module, enterprises can expand the capabilities of the Jive platform by applying Bunchball's proven game mechanics to motivate and get employees further engaged in social collaboration that improves productivity.
  • Community managers gain greater control to create their own game dynamics, which can incent users towards answering questions to drive down support costs, reading training material to better ramp new employees or even connecting with other users within enthusiast groups to grow a social community.
• For Jive users, the latest module includes:
  • Reputation assessment. A powerful new Bunchball algorithm ranks the reputations earned by members and provides insights that can help enterprises increase the number of quality contributions from users. The module tracks the number of an employee's social collaboration activities -- uploading and sharing documents, commenting on content, posting to Facebook -- while also assessing the value of those contributions to other community members based on comments, reposts, "helpful" votes and other behaviors.
  • More precise personalization. Along with tracking more than 100 specific activities to structure missions and challenges within Jive, Bunchball now attaches contextual information to those activities. This improves the ability for administrators of different Jive Places to more precisely match incentives and rewards to the roles and interests of a particular department, line of business, workgroup or other online community.
  • Improved integration. The new module incorporates more extensive and seamless integration of game mechanics within the Jive interface. Gamification elements such as badges, leaderboards, newsfeeds, missions, notifications and rewards centers share the same clean look and feel as the overall Jive experience.
• The Jive Advanced Gamification Module powered by Bunchball Nitro can be leveraged across many corporate initiatives, whether for use in employee engagement and communications, sales and channel enablement, or customer service.
• The module's gamification capabilities address a key growth trend among enterprises. Gartner Research predicts 70 percent of Global 2000 organizations will gamify at least one application by 2014.(1)
• An array of companies have deployed Jive's Advanced Gamification module powered by Bunchball Nitro to motivate employees, customers and partners to make more frequent and meaningful contributions to the social business experience enabled by Jive. They include: Eloqua, SolarWinds, T-Mobile and Tableau Software.
  
  

Attributable to Krissy Espindola, director, KM and social customer support, T-Mobile
"More than 33 million T-Mobile USA customers rely on the ability of our employees to stay current on technology, products, and services that change constantly. That's a big job, but the Jive platform makes it easier by providing a single and coherent place for all our frontline staff to access the knowledge and support they need to address customer needs quickly and easily. By gamifying that experience with badges, levels, points and specially customized incentives, we will harness our employees' natural competitive spirit to engage them more than ever before. This is the unique value that the latest integrated Jive and Bunchball solution delivers to T-Mobile."

Attributable to Nathan Rawlins, vice president of product marketing, Jive
"Companies across the globe are using Jive to transform the way they increase productivity and deliver meaningful business results. Game mechanics, when woven into the social business activities, can encourage specific collaboration and communication behaviors, such as answering sales reps' questions to get proposals to market faster. There's no question the value that can provide."

Attributable to Rajat Paharia, founder and CPO, Bunchball
"More enterprises are embracing gamification to drive sustained, pervasive engagement. By integrating Bunchball's Nitro gamification engine with the Jive platform in an advanced new Jive module, we're personalizing gamification with game mechanics that speak to the motivations, interests and aspirations of each employee. With Bunchball and Jive, gamification gets personal, whether at the workgroup level or across an entire enterprise."

Bunchball at Marketo Summit, April 8 - 10 in San Francisco
Bunchball will demonstrate how its gamification engine helps enterprises build loyalty, engage customers and employees, and encourage social collaboration in Booth #53.

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Sources

(1) Gartner research finding from 2011

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