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SAN FRANCISCO, CA -- (Marketwired) -- 04/08/13 -- Bunchball, the pioneer and market leader in gamification, today announced that CEO Jim Scullion will speak at the Sales 2.0 Conference on how companies can harness the power of big data, motivational science and gamification to reduce sales cycles, boost conversion rates, increase the size of deals and drive efficiencies throughout the sales process.

In a speech on April 9, Scullion will discuss how all tech-connected salespeople are, "walking data generators," whose daily actions create big data that can power gamification, which uses proven motivational techniques to stimulate engagement, participation and activity. In his presentation, "Loyalty 3.0: How to Revolutionize Sales Productivity with Big Data and Gamification," Scullion will show how this potent combination gives businesses a powerful engine for improving sales efficiency and performance, and for generating a sustainable competitive advantage in their markets.

Bunchball will also show how its industry-leading gamification solutions are enabling the next generation of loyalty in Booth No. 18 at the Sales 2.0 Conference held this week at the Four Seasons Hotel San Francisco.

Details on the session are as follows:

WHAT: "Loyalty 3.0: How to Revolutionize Sales Productivity with Big Data and Gamification"

WHO: Jim Scullion, CEO, Bunchball

WHEN: Tuesday, April 9 at 3:15 p.m. PDT

WHERE: Sales 2.0 Conference, Veranda Ballroom, Four Seasons Hotel San Francisco

The concept of using big data to power gamification is also the subject of a new book by the founder and chief product officer of Bunchball, Rajat Paharia, which is forthcoming from McGraw-Hill: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.