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VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 04/11/13 -- Snipp Interactive Inc. (the "Company"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE: SPN), today announced that its Board of Directors has approved an amendment to the terms of 810,000 stock options that were previously granted on February 25, 2013 to three directors, three officers and four employees. The exercise price has been increased to $0.10. The original exercise price was $0.075. The options are exercisable at any time at a price of $0.10 per common share and expire on February 25, 2018. The Board believes this is in the best interest of shareholders.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

--  Response: Mobile activations that make offline campaigns more
    interactive.
--  Infrastructure: Tools to create scalable mobile destinations and
    experiences.
--  Validation: Mobile workflows to validate purchases and other customer
    actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as CHANGES IN DEMAND FOR AND PRICES FOR THE PRODUCTS OF THE COMPANY OR THE MATERIALS REQUIRED TO PRODUCE THOSE PRODUCTS, LABOUR RELATIONS PROBLEMS, CURRENCY AND INTEREST RATE FLUCTUATIONS, INCREASED COMPETITION AND GENERAL ECONOMIC AND MARKET FACTORS, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.