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SAN FRANCISCO, CA -- (Marketwired) -- 04/17/13 -- Today at the Telco Cloud World Forum in London, AppDirect, the leading cloud service marketplace company, announced a major new partnership with TeliaSonera -- the second largest telecommunications provider in the Nordic-Baltic region with customers in 17 countries worldwide -- to launch a series of business application marketplaces in Europe.

"Whether building a network that expands from Norway to Nepal, or increasing access to cloud services, TeliaSonera has always been at the forefront of technology," said Daniel Saks, President and Co-CEO at AppDirect. "Now with its AppDirect-powered marketplaces, TeliaSonera will continue to lead the way in innovation by making it easy for small businesses to find, buy, and manage business applications, in Sweden and beyond."

AppDirect's leading marketplace technology offers a first-class user experience and features that allow customers to shop for leading business apps such as Box and iMeet. The AppDirect platform also offers advanced management features that enable customers to create one username and password to log in and administer all of their applications, making it easy to add new users and review app usage, among other tasks. In addition, customers can use a central dashboard to view charges across applications and make one payment, eliminating the hassle of tracking invoices from multiple providers.

"There is a great deal of potential. At the same time, cloud applications pose a challenge to small and medium-sized businesses. Today, it is primarily companies with know-how and understanding of how the technology works that feel secure enough to buy applications. By collaborating with AppDirect, we are making it simpler for our customers to select and benefit from the advantages afforded by cloud applications," says Thomas Johansson, head of B2B products within Broadband Services at TeliaSonera.

AppDirect powers the cloud service marketplaces of leading service providers around the world. With this partnership, AppDirect is expanding into the Nordic-Baltics, a new region for the company. "We're thrilled to move into new geographies and expand access to cloud services to even more people around the globe," said Saks. "When our ecosystem grows, it's a win for developers, customers, and service providers alike."

About AppDirect
AppDirect is the leading cloud service marketplace company dedicated to revolutionizing the way businesses run. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. Based in San Francisco, AppDirect powers the marketplaces of trusted companies around the globe -- including Comcast, Staples, Deutsche Telekom, TeliaSonera, Rackspace, Swisscom, Appcelerator, and more -- and has helped millions of businesses discover, buy, and manage the best cloud-based software and services.