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MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 05/01/13 -- Prostate Cancer UK has chosen SDL (LSE: SDL) to help them connect with their supports and donors when they are on the move. The Sledgehammer initiative is a hard hitting campaign kicked off by UK comedian Bill Bailey and aims to increase awareness of prostate cancer and raise funds for research.

"Mobile is becoming a bigger part of people's lives every day, and it's a very important channel to us," said Sadie Crabtree, digital manager at Prostate Cancer UK. "Thanks to SDL Mobile, we can catch people right at the moment they see our adverts and give them an easy way to get involved and help increase survival rates for men throughout the UK."

SDL fully optimized Prostate Cancer UK's highest traffic web content in under one week, ensuring supporters and fundraisers were able to get information or support the charity at any time, whether accessing the website from either a PC, mobile or tablet device.

"This is an enormous opportunity for charities to grab people's attention and maximize the donation potential," said Phillip Clement, Director, Sales and Marketing for SDL Content Management Technologies division. "We are truly excited to see a joined up campaign of television advertising and mobile website working in synergy to help promote the Sledgehammer Campaign."

To learn more about SDL Mobile visit our mobile solutions page on SDL.com.

About Prostate Cancer UK

Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. Prostate cancer is the most common cancer diagnosed in men in the UK. Over 40,000 men are diagnosed every year, and every hour at least 1 man dies from this disease. For additional information about this disease or about the work being done by Prostate Cancer UK, visit www.prostatecanceruk.org or call the confidential helpline on 0800 074 8383.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.