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SEATTLE, WA -- (Marketwire) -- 05/02/12 -- Varolii Corporation, a market leader in customer interaction management, today announced its new Varolii Mobile Solutions, which provide cloud-based customer interaction solutions for smartphone applications. These solutions help companies enhance the smartphone experience by making companies' existing smartphone applications more relevant, useful and visible with smartphone push notifications, rich text messaging and mobile Web applications.

With half of U.S. consumers currently owning at least one smartphone, companies need a more effective mobile strategy to reach and engage with their customers. However, B2C smartphone application adoption and usage remains a challenge, as the vast majority of applications are abandoned or uninstalled within weeks of being downloaded.

"Smartphone apps provided by major corporate brands can be valuable, but only if consumers are aware of and use them," said Sharath Dorbala, vice president of product management and strategy at Varolii. "Varolii's Mobile Solutions 'wake up' an application based on real-time events that impact that customer's relationship with the business. Then, it pushes information to the customer -- rather than waiting for customers to choose to interact -- enabling the customer to take action through Web applications, text and voice, with options to integrate with the company's contact center."

Varolii's Mobile Solutions "interaction-enable" existing smartphone applications by adding push notifications and rich text to proactively engage customers based on key events and triggers. Leveraging Varolii best practices and the Varolii Interact platform, the solutions are also designed to further automate key customer service touch points that most impact a customer's relationship with companies. By turning smartphone applications into a richer information delivery and engagement channel, applications become more relevant to the consumer, usage increases and customers have more opportunities to self-serve.

"In order to capture and engage a mobile audience, companies need to put timely, relevant and personalized information at the consumer's fingertips. Built on the Varolii Interact platform, Varolii Mobile Solutions provide a way for companies to turn existing smartphone applications into a powerful new customer interaction channel to more effectively communicate and build lasting relationships with their mobile customers," said Dorbala. "And, working with Varolii's Interaction Design team, companies can build better brand exposure and establish a superior experience that will drive customers to download their smartphone applications and keep them coming back for more."

In addition, companies have historically not fully utilized the convergence of voice, email, text messages, smartphone applications and mobile Web applications into a single mobile communications strategy to maximize reach and engagement to consumers. Varolii Mobile Solutions also help break down siloed interactions across text, email, voice and smartphone push notifications with communications that are intelligent and personalized while helping ensure regulatory compliance and increase customer reach. Companies can also improve interaction response rates by automatically learning and applying consumer preferences as well as enabling more self-service options for consumers that will help companies reduce costs.

Varolii Mobile Solutions will be provided by the Varolii Mobile App software development kit (SDK) and hosted Varolii Interact Web applications. With the free SDK, Varolii will create an open mobile application ecosystem where systems integrators and smartphone application developers can enable push notifications from their smartphone application that links to Varolii Interact Web applications to increase smartphone application engagement.

Other key Varolii Mobile Solution features include:

• Smartphone Mobile Alerts: Engage customers through push notifications that "wake up" a downloaded smartphone application and launch a Varolii Interact Web application that delivers personalized content and a richer consumer interaction.
• Varolii Interact Web Applications: Hosted Web applications that complement Varolii's voice applications to address particular business pains around customer engagement. These empower companies to share links to their Web applications via text messaging or e-mail so they can deliver cross-channel interactions to mobile consumers regardless of the type of mobile phone they own.
• Personalization Beyond Segmentation: Leverage Varolii ID™ to automatically personalize and refine customer interactions beyond mere segmentation, enabling true personalization for each individual customer or employee.
• Varolii Mobile Consent: Simplify mobile phone number collection and expressed consent or opt-ins for texting consumers, ensuring regulatory compliance for all text message interactions.
• Varolii Performance Insight: Enable unified analytics and reporting to make better strategy decisions faster and maximize business results across voice, text messages, email, Web applications, and smartphone push notifications.
• Easy Integration with Systems of Record: Seamless integration with customer data for existing Varolii clients, reducing time to deploy new consumer channels such as texting and smartphone push notifications.

Varolii enables more than 400 organizations to reach consumers or employees in a smart, personalized and cost effective way with its award-winning Varolii Interact Platform. Varolii works with Fortune 1000 companies, including two of the three largest U.S. banks, three of the five largest health plans, five of the top 10 airlines and 30 of the largest U.S. utilities. Varolii applications generate more than four million interactions each day.

About Varolii Corporation
Varolii is a leading provider of customer interaction management applications. Our cloud-based communication service help organizations more effectively interact with large numbers of customers and employees through voice, text messages, smartphone applications and email, reducing cost of operations and improving service. The company's award-winning Interact platform enables companies to deliver personalized communication on a large scale, achieving better results from fewer interactions. More than 450 companies trust Varolii to manage more than four million interactions every business day. For more information, visit www.varolii.com.