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MONTREAL, QUEBEC -- (Marketwired) -- 06/06/13 -- Today, Sun Media Corporation, a subsidiary of Quebecor Media, proudly launches the latest version of Autonet.ca - Canada's leading online automotive resource with 450,000 unique visitors every month. The new site reflects Sun Media Corporation's strategy of enhancing its offer and responding more effectively to the needs of its advertisers and to consumers who are passionate about cars.

Enhanced navigation and optimal online experience

Developed by Nurun, the Quebecor Media subsidiary specializing in the development of multiple-platform experiences, the site features a new visual interface and brand new logo, which also adorns all Autonet supplements in all Sun newspapers in Canada. Both navigation and content presentation in Autonet.ca have been enhanced to provide visitors with an optimal experience.

Flexibility + creativity = innovative advertising opportunities

The new Autonet.ca site also stands out among its advertisers thanks to its bundled offer of flexible and custom advertising solutions, innovative advertising formats based on the "rising stars" model, and customer targeting by geographical location, brand, model, and category. "Flexibility and targeting are our dynamic duo. This innovative pairing, combined with Sun Media's strike force, is a major benefit to our advertisers who require creative ad campaigns," states Caroline Roy, Vice-President, Digital Products at Sun Media.

Integrated content offer from a team of seasoned professionals

The revamped Autonet.ca site is also innovative in the way it provides advertisers with integrated content. This new editorial advertising solution stands out from traditional formats and advertorials thanks to its more streamlined flow and superior-quality content penned by experienced journalists. Autonet.ca differentiates itself from the competition through original and outstanding content produced by a diverse team of journalists. Autonet.ca is pleased to welcome former race car driver Bertrand Godin, who provides readers with driving and road safety tips in response to their needs. Brian Makse, a globe-trotting expert on automobile performance, adds extra zest to the site with his unique reports from all around the world as well as overviews of road tests designed to help readers with their purchasing decisions. In addition, columnist Alain McKenna, a well-known figure in the automotive industry and in the field of new technology, steps in as the editor-in-chief of Autonet.ca - now a leading site in Canada providing exclusive multimedia content in the automotive sector.

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.