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OTTAWA, ONTARIO -- (Marketwired) -- 06/10/13 -- Ackroo Inc. (TSX VENTURE: AKR), a loyalty and rewards technology and services provider, announced it has partnered with The Ottawa Hospital to launch The Ottawa Hospital Employee Care Program, an exclusive loyalty and rewards program for hospital employees and volunteers that supports the local business community and creates new revenue for The Ottawa Hospital. The program launches today during The Ottawa Hospital's Staff Appreciation Week.

Employees of The Ottawa Hospital will be issued an Employee Care Card that can be used at participating businesses in the Ottawa area. For every dollar an Ottawa Hospital employee spends (at a participating business) they earn a percentage of their purchase back in loyalty dollars that can be used towards future purchases at that business. Participating businesses contribute a percentage of Ottawa Hospital employee purchases back to The Ottawa Hospital. Funds from the Employee Care Program will be used to purchase medical equipment.

"A portion of The Ottawa Hospital's world-class care and services are a direct result of contributions from individuals and businesses in the Ottawa area," said Paul Richards, director of finance at The Ottawa Hospital. "We chose to partner with Ackroo because of their unique beneficiary program that provides a turn-key loyalty program for employees while creating new revenue for The Ottawa Hospital."

"The launch of The Ottawa Hospital Employee Care Program is a milestone for the Ackroo beneficiary loyalty program which allows groups of consumers to connect with local businesses while supporting a common cause," commented Eamonn Garry, chief executive officer at Ackroo. "The benefits of this type of loyalty program are far-reaching into the community; it rewards the dedicated employees of The Ottawa Hospital and supports and promotes local businesses, giving them the opportunity to reach new audiences and drive new customers into their stores. In turn, these businesses contribute a portion of that new revenue back to The Ottawa Hospital. Ackroo looks forward to working with The Ottawa Hospital on this initiative and to rolling out similar beneficiary loyalty programs across Canada."

For more information on The Ottawa Hospital Employee Care Program or to become a participating business in the program, visit www.EmployeeCareCard.com.

About Ackroo

Ackroo enables businesses, independent merchants and retailers, franchises and business networks to build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

About The Ottawa Hospital

The Ottawa Hospital (TOH) is a bilingual multi-campus, health sciences centre offering comprehensive, high quality, patient-focused health-care services to a community of 1.3 million people in Ottawa and Eastern Ontario. With over 1,100 beds and an annual budget over $1 Billion, TOH is one of the largest teaching and research hospitals in Canada. To meet the high demand for its services, it relies on a dedicated and compassionate team of 12,000 employees, 1,300 physicians and more than 1,000 volunteers.

The Ottawa Hospital is renowned for its leadership in patient care, research, education and for its investment in state-of-the-art facilities and technology. Working together with the Ottawa Hospital Research Institute, the University of Ottawa, and other partners, TOH is gaining national and international recognition for high quality patient care, teaching and research. For more information, visit: www.ottawahospital.on.ca.

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