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AUSTIN, TX -- (Marketwire) -- 03/27/12 -- Nominations are now open for 2012's Tech Awards Circle (www.techawardscircle.com), a uniquely unbiased, independent awards program now in its fourth year. In addition to awards for products, vendors and individuals making the biggest difference in the technology industry today, the 2012 competition includes an all-new category for startup companies. Entry deadline is April 27.

Tech Awards Circle recognizes the 'best of the best' and provides validation that a company is an industry leader with exceptional products that are proven to meet customer need. Winners of past awards represent a broad range of achievements, from hardware to software to services in consumer/SOHO, SMB, midrange, and enterprise markets.

"Over the past four years, Tech Awards Circle has maintained a level playing field in which products from emerging companies with only a handful of employees are judged against established vendors with large market share, so we are looking forward to entries in a category strictly for startups," said Kevin Anderson, awards program coordinator. "No one can argue that often the most compelling, world-changing ideas come from brand-new companies, and these companies now have a greater opportunity for recognition."

The award for Startup of the Year will be given to the vendor that is positioned to change the industry or benefit the market in the near future. Vendors must be founded within the last three calendar years to be eligible; products/services need not be generally available yet.

Tech Awards Circle also honors talented executive leadership and engineering innovators. A gold, silver and bronze award is given out in each category. Gold product award winners in each category are automatically entered into an annual Product of the Year competition for additional recognition.

How to enter
Nominations are now being accepted online at www.techawardscircle.com. Online nomination forms are easy to complete and entry fees are minimal.

About Tech Awards Circle
Tech Awards Circle was established to truly honor the 'best of the best' in technology. Tech Awards Circle is not affiliated with an analyst firm or a media company, both of which are directly supported by tech vendors through consulting relationships or advertising sales, so it is uniquely unbiased and immune to conflicts of interest. Entries are judged by an independent circle of journalists, including product reviewers, each with at least a decade of experience covering technology from consumer electronics to enterprise-class computing. To prevent these judges from being unduly influenced by vendors, they have agreed to remain anonymous. For more information, a list of past winners, or to be added to the mailing list please visit www.techawardscircle.com.