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REDWOOD CITY, CA -- (Marketwired) -- 07/16/13 -- Bunchball, the pioneer and market leader in gamification, today announced that its acclaimed Nitro™ gamification platform is powering the latest version of the Jive Advanced Gamification Module, a key component of Jive's Summer cloud release. By bringing Bunchball gamification capabilities to the cloud, Jive is helping more companies drive engagement across social business communities.

The Jive Advanced Gamification Module powered by Bunchball Nitro delivers game mechanics throughout the Jive environment so organizations create motivational experiences that keep users connected, collaborating and participating. Among the key features:

• Customized missions that persistently urge people forward.
• Meaningful, relevant rewards based on Jive activity trigger ongoing engagement.
• A reputation center showing employees their accomplished missions, current points and new missions available.
• More than 130 different actions enabling community managers to customize missions and encourage the behaviors most critical for employee productivity.
• Activity reports that help departments expand their gamification strategies.

The gamification module uses proven motivational techniques that trigger a person's innate desire for progress, recognition, competition and community -- and in doing so, they motivate people to work smarter, share more and collaborate better. Now offered for the first time in the cloud, the Advanced Gamification Module enables companies to deliver a personalized, highly targeted experience that builds sustained engagement and lasting loyalty among customers, employees and partners.

"The Summer cloud release is packed full of features to better help people work with a purpose, stay more connected and drive business value. We're excited about our new advanced gamification capabilities powered by Bunchball Nitro because of its demonstrable impact in all three of these areas," said Adam Mertz, senior director of product marketing at Jive. "Now more of our customers can build engagement and motivate their employees to be more productive in innovative and fun ways -- from on boarding faster to and staying aligned with business goals."

"More organizations are relying on gamification to motivate and reinforce high-value behaviors that drive business performance, whether it's more reviews from customers, faster resolution times from call center employees or better product knowledge from partners. In other words, they're building the kind of loyalty that helps establish lasting relationships with the stakeholders that drive business," said Rajat Paharia, founder and chief product officer of Bunchball and author of the new best-selling book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. "With today's announcement, Bunchball and Jive are taking to the cloud to personalize gamification with data-driven game mechanics that speak to the motivations, interests and aspirations of every user."

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.