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NEW YORK, NY -- (Marketwire) -- 05/04/12 -- Maxymiser, the global expert in multivariate testing, personalization and optimizations solutions, will host a free webinar featuring Jeffrey Hayzlett, CEO of The Hayzlett Group and Best-selling Author on May 17, 2012 at 2:00PM ET. The webinar, "Beyond Testing: How to Create the Ultimate Personalized Online Experience for Everyone," will give CMOs, marketers and ecommerce pros significant insight on Customer Experience Optimization (CXO) -- specifically how to use online personalization and testing to put the customer at the heart of online content decisions.

In recent years, more and more brands have begun to use A/B and multivariate testing to improve conversion rates and make iterative design changes on their websites. However, at the moment, the area with quite a bit of confusion is personalization, which includes solutions such as automated behavioral targeting, product recommendations and segmentation. The marketing world has wanted -- and frankly, needed -- personalized content on their websites for the last 15 years or so, but historically, there wasn't an easy way to achieve this.

Maxymiser's Founder and President, Mark Simpson, and Jeffrey Hayzlett will clear the air about personalization myths and show marketers how it can change their business, citing real world examples from today's top online brands.

Anyone is welcome to register for the webinar featuring Jeffrey Hayzlett for free on Maxymiser's website, here.