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SANTA CLARA, CA -- (Marketwired) -- 08/06/13 -- Power Assure®, Inc., the leading Software Defined Power provider for data centers, today announced that the leading technology research and advisory company (TechNavio) has named Power Assure as a key vendor in their newly published report "Global Data Center Infrastructure Management Market 2012-2016."

According to TechNavio analysts, DCIM is increasingly being adopted by enterprises. This is driven by the imperative for enterprises to be more efficient and better manage capacity in their data center. According to the predictions made by TechNavio, enterprises are looking for solutions to mitigate power risk providing increased reliability and application availability. Power Assure's Software Defined Power is emerging as a leading solution to the power reliability problem. Seamlessly integrated with virtual environments and DCIM solutions, Software Defined Power allows data center operators to shift an application to the data center with the most reliable and cost efficient power source at any given time -- within the limits of application service level guarantees -- and yields increased application reliability while reducing energy costs.

"One of the reasons DCIM is becoming so popular is the pervasiveness of virtualization and cloud computing that is driving the Software-Defined Data Center," said Pete Malcolm, president and CEO, Power Assure, Inc. "Everyone recognizes the obvious storage, server and network elements of SDDC, but very few consider the power and cooling infrastructures required for these IT assets and the facility. Including power as a software-defined element of the application environment (along with servers, storage and networks) makes it possible to abstract applications fully from all physical resources within any individual data center, and that in turn enables application workloads to be shifted and shed more intelligently between or among data centers. We are very pleased to receive this recognition and the validation it gives our approach to the market and solutions."

For more information visit http://www.technavio.com/report/global-data-center-infrastructure-management-market-2012-2016

About TechNavio
TechNavio, the syndicated market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information please visit http://www.technavio.com. Follow us on Twitter @Technavio.

About Power Assure (www.powerassure.com)
Power Assure is the leading developer of software-defined power solutions for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from ABB Technology Ventures, Dominion Energy Technologies, Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

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