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PALO ALTO, CA -- (Marketwired) -- 08/13/13 -- Continuuity, creator of Continuuity Reactor, the industry's first scale-out application server for Apache Hadoop, announced today a strategic partnership with Lotame Solutions Inc., the global leader in unifying data management. This agreement will drive the integration of Continuuity Reactor with Crowd Control®, Lotame's data management platform (DMP).

Lotame is an early adopter of Hadoop, collecting and processing significant volumes of data on large clusters in production. Continuuity Reactor will allow Lotame to provide real-time analytics and introduce new Big Data applications that will enable Lotame's customers to realize even greater insights from their audience data. This will yield more informed decisions and increase ROI from user data.

"For our customers, the faster we can provide purpose-built applications to drive real-time insights into their data, the smarter and more informed their decisions can be, and the better the ROI on their data assets," said Jeremy Pinkham, CTO of Lotame. "With Continuuity Reactor integrated into Lotame's DMP, our development team can focus on bringing new innovative applications to our customers faster, addressing a broader set of use cases."

With Continuuity Reactor as part of Crowd Control, Lotame is able to focus more of its resources on rapidly developing and deploying new applications, rather than managing infrastructure and dealing with the complex inner-workings of Hadoop's architecture.

"As the recognized leader in audience data management and as an early adopter of Hadoop, the use of Continuuity Reactor as an enabling technology of Lotame's platform greatly validates our core value propositions," said Jonathan Gray, CEO of Continuuity. "Continuuity is very focused on making Hadoop easier to use and providing Java developers with faster and simpler ways to build applications -- our goal is to allow application developers to do what they do best without having to master the inner workings of Hadoop and HBase."

About Lotame
Lotame is the global leader in unifying data management, empowering innovative publishers, ad networks and brands to unlock the full value of their audience data. Clients leverage Lotame's Unifying DMP, Crowd Control® to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit www.lotame.com.

About Continuuity
Continuuity makes it easy for any Java developer to build, deploy, scale and manage Apache Hadoop and HBase applications in the cloud or on-premise. Continuuity Reactor, its flagship product, is the industry's first scale-out application server and development suite for Hadoop. Based in Palo Alto, Calif., the company is backed by leading investors including Battery Ventures, Andreessen Horowitz and Ignition Partners. The team has built and operated some of the largest Big Data apps in the world. www.continuuity.com