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SAN FRANCISCO, CA -- (Marketwired) -- 08/28/13 -- Boundary has tapped Scott Fingerhut to run worldwide marketing as demand heats up for cloud-based consolidated operations management software. Fingerhut, who was vice president of global demand generation at Box and held marketing leadership positions at Informatica and TIBCO Software before that, joins Boundary at a time of rapid growth. A pioneer in consolidated operations management software, Boundary now has 100 paying clients and 45 employees, up from 76 and 28 respectively in February.

Fingerhut will apply his enterprise cloud product marketing and demand generation experience to help Boundary take the next step in its development, which includes selling to larger companies. Recently, Boundary added well-known brands such as Business Insider, Rackspace, StumbleUpon, Cybera and Gilt to its client base. These companies and other large enterprises are engaging Boundary to provide a single point of control for their cloud applications and infrastructure. Boundary combines third-party alerts and events with real-time application topology data, offering IT operations professionals an unprecedented Manager of Managers (MoM) view into the health of their environments.

"As a category, consolidated operations management has been dominated by legacy software vendors, but their applications were not designed to handle modern technologies," said Fingerhut. "It's simple to see why this drastic shift from on-premise applications to the cloud is accelerating. It's not just because of how easy it is to get up and going. Add next-generation usability and it's like changing the experience from getting your teeth drilled at the dentist (although the painkillers have gotten better) to enjoying dinner with loved ones.

"Boundary is first-to-market with a cloud service for centralized event management, putting the company in a unique position to capitalize on a multi-billion dollar opportunity," continued Fingerhut. "I was impressed with Boundary from its rock-solid team and the dramatic difference in its approach to monitoring and identifying issues, by taking a very complex problem and delivering an elegant and highly-scalable service."

"Scott brings a combination of targeted enterprise-cloud product marketing and demand generation experience, fresh thinking and a data-driven approach that will be crucial as we establish Boundary as the leader in its category," said Gary Read, CEO at Boundary. "We are excited for the next phase of the company."

About Boundary

Boundary allows customers to monitor their entire IT environments from a single point of control and is uniquely designed to deal with challenges stemming from modern, highly distributed applications. Boundary's best-in-class enterprise event management service centralizes and correlates events, alerts and notifications from any source, enabling Ops/DevOps professionals to quickly see the total picture. Event management data is enriched by Boundary's ability to provide a real-time, all-the-time snapshot of the logical application topology. Boundary is privately held, based in San Francisco, and backed by Lightspeed Venture Partners and Scale Venture Partners. For more information, visit Boundary on the web at http://www.boundary.com or on www.twitter.com/boundary.